With Stories use on the rise, and more brands looking at how to incorporate Stories into their digital marketing strategies, Instagram recently published a new set of tips from Vice Media
, providing some insight into how Vice has used Stories to form stronger connection with its audience. The notes and insights cover how Vice plans its Stories strategy (which it most definitely does), and what its creative team have found in their use of Instagram for video and Stories clips.
There are some good pointers here, and while not all brands can utilize the same strategies, it's worth taking note of what Vice has to say. I mean, Vice has almost 3m followers on Instagram, and its Stories consistently see significant engagement.
Check out the Vice's tips below.