Back in 2017, Instagram launched Collections
, a small – but important – feature that gave users the ability to save posts in private collections, simply by tapping and holding the bookmark icon underneath any post. If someone wanted to have multiple themed collections, they could create different ones and save and keep track of the posts they wanted to remember. A lot like Pinterest’s private boards, right? Exactly.
However, up until now, Instagram’s Collections were private. Now, it seems Instagram is about to change that.
And while Pinterest is all about visual search and inspiration, it seems that Instagram may be going in that direction as well.