How your Brand can leverage TikTok Challenges

By Bradian Muliadi  | Mar 16, 2020 09:15


TikTok challenges are a fusion of three main components: content, sound, and development (usually dance moves). They can be done by regular TikTok users, or Influencers with large following, or even Brands that dedicate resources to building branding and marketing on TikTok.

Given TikTok’s meteoric growth and attractive demography of young millennials, it is highly advised to get a headstart on building your brand on TikTok, and start participating on TikTok Challenges to boost your exposure and brand virality. Let's take a look at the two main methods your Brand can leverage on TikTok Challenges:

 Join Viral Challenges made by TikTok

TikTok constantly hosts challenges for its users, and though some could be more viral than others, not all of them would suit your Brand. That is why is it important to actively search but be selective with the trending challenges that your Brand participates in. Here are the three ways you can find the right TikTok Challenge for your Brand:

  • Browse the “For You” page

    The For You Page (FYP) is the best place to start since it is an algorithmic feed of content that is meant to be tailored to your TikTok Profile’s interests and browsing behavior. It is similar to the Instagram Explore page, but much more personalized. So keep browsing, enjoy the stream of entertaining content, and actively watch out for certain TikTok Challenges that appear more often than others.
  • Analyzing Trending Music on TikTok

    Another good approach to discover trending TikTok Challenges is by accessing the Sounds section of the TikTok mobile application (it appears in the Search section when you search a keyword). Here, you can find a rundown of trending music, then browse videos that have been created from them.
  • Watch TikTok compilations on YouTube

    TikTok compilation videos are regularly uploaded on YouTube and they serve as great references for research and inspiration. Just search “TikTok Videos” on YouTube and watch the most recently uploaded videos with the most likes.

Make Your Own Branded TikTok Challenge Campaign

The first thing to consider when making your own Brand’s TikTok Challenge is your Target Audience.  Based on your profiling and understanding of your target audience, you can then design a creative campaign that connects with and excites your target audience.  Here are a few tips and methods to do so:

  • If you have a sizable budget, work with TikTok directly
  • If you a budget but it is shy of the minimum spending required by TikTok, try working with influencers to create, execute, and amplify a TikTok Challenge for your brand. The beauty of working with influencers is you can outsource creative concepting, content production, and content amplification all at once.
  • Or alternatively, you can harness your own creative capability and design your own TikTok Challenge campaign. Make sure there is an incentive for your target audience to participate (e.g. gifts, vouchers, discounts, freebies), while balancing between a Challenge that is authentically creative but not too difficult to execute by regular TikTokers.  In a nutshell, maximize the incentives while minimizing the effort to participate.
  • Don’t forget to research the right hashtag to use, and stick to it. Consistency is key.

Last but not least, you need to analyze and track your (or your competitors’) TikTok Challenge campaigns to know whether they are successful or not. This is where a social analytics tools like comes in handy, where you can analyze any public TikTok Profile or Hashtag for free to understand the performance of different content or campaigns, to get actionable insights and drive your social media growth.




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