Affiliate marketing is one of the many ways you can monetize your social media platform. The idea is to be discovered through organic search to minimize cost and maximize results. TikTok is now one of the best platforms for organic reach as they have an increasingly high number of active users. TikTok gives several opportunities for your affiliate marketing business, and if you are just starting out here are ways to get started.
1. Find Your Niche
TikTok's audience is known to have multiple niche or groups of users with specific interests. These groups tend to have very high loyalty to similar audiences, creators, brands, and TikTok itself. Consequently, these are the groups that have the highest likelihood to engage with your content and respond to your call-to-action.
However, they do not respond or engage with just any content. Rather, they stay on TikTok to form a community with like-minded users. For example, the organic skincare niche will not respond to big cosmetic brands’ content, even if the content itself is good. On the flip side, they are most likely to engage with influencers promoting organic goods or posting tips for organic skincare. Of course, these users will find each other much likelier as the TikTok algorithm will show similar content to their interests.
To find your niche, you need to take some time to do research. This means exploring different popular content on TikTok and figuring out which one you can perform well in. Most likely, TikTok’s algorithm will already show you the content that reflects your interest and therefore you will be able to keep track of your target audience.
2. Utilize Organic Reach
Once you set up your account, the next thing to do is expand your reach. As an affiliate, organic reach is what you aim for because it will cost you less and get you a better Return on Investment (ROI). TikTok is a great platform to get discovered organically, but in order to do that, you need to manage your content strategically. One of the ways to do so is by using the right combination of hashtags, sounds, and content.
TikTok celebrates contents that are high quality, and there is a formula that you can use in making high-quality content which you will find through TikTok analytics. TikTok analytics will guide you through the trending hashtags, sounds, and lead you to creators and content that can inspire you. You can also utilize analytics to view your competitor's performance and learn their strategies. By using a data-based strategy, you will be able to deliver good content that will find its own audience.
3. Adding Link to Your Video
TikTok allows you to add a link that viewers can click directly as they watch your video. This is a great opportunity for affiliate marketers because your income depends on clicks.
The practice of linking your video is simple enough for anyone to do. To optimize it, you can make sure that your link or code is easy to remember. Therefore people who would not be clicking directly will be able to remember and consider doing so later. Additionally, you need to have a clear call-to-action within each content. This will give your audience an extra push to click on your link and make a conversion!