Instagram giveaways are a great and clever way to engage new and existing audiences. They allow you to boost social media engagement, market your products, and entertain your followers in an effective way. However, not all giveaways can give you optimum results. Without a strategic plan, giveaways cannot get long-lasting results, even worse, they could be considered spam.
Create a Larger Purpose for Your Campaign
As giveaways take quite some time and budget to plan, it is important to ensure they are serving a large purpose. Giveaways can contribute positively to your brand awareness, grow your audience, or increase your overall engagement rate.
Knowing the purpose of your giveaway helps you decide the giveaway mechanism, concept, and even the words and designs you are going with. The combination of all these factors would then help you achieve larger impacts. For instance, giveaway for brand awareness might require you to incorporate your brand’s name, product, or tagline in it. Therefore, when your giveaway has been discovered by many users, your brand is discovered with it.
Choose the Right Target Audience
Pick an audience who will love your prizes or your brand. Targeting your specific target audience will attract a more focused audience group. Picking a target group will give you a better chance for engagement as these groups are likely to be interested in what you offer on social media or your store.
This will also increase your engagement levels for the future if done correctly. Once you see yourself receiving tractions from a certain group of fans, you can alter your future campaigns to their liking. Simply use Instagram analytics tools to see the interactions of your new audience. You can also learn about your new followers group by using your tools to analyze the accounts and Instagram influencers they follow.
Consider Using Advertisement
Your giveaway is your chance to reach an audience much wider than you have in your followers pool. It is possible that you find new followers that are attracted to your giveaway or your brand in general, through the giveaway.
Advertisements are one of the ways you can find these new followers. After carefully planning your target audience, goals, and designing your campaign, advertisements help you expand its reach. By advertising, you can deliver your campaign to the people you are already targeting and find out how well your strategy is performing.
Leverage Social Media Analytics
A successful giveaway will bring much valuable marketing data. You will find usernames of people who are interested in your products, you can view when is the top time for engagement, you will also see insightful comments from giveaway participants, and more. These data will give you insights into your customers profile and their likings which could be used as a useful reference for your future strategies.
You can use Instagram analytics tools to analyze your giveaway post or your Instagram followers activities after the giveaway. This will help you see what kind of changes you can make in your content or posting strategy.
Giveaways are great to achieve certain goals with relatively high effectiveness. With strategies put in place, not only giveaways can run successfully, but it can help improve your social media activity for the long-run.