Twitter influencer marketing is a powerful tool for companies to use when they want to reach their target audience. The right twitter influencer can make all the difference in your social media campaign.
When you are looking for a Twitter influencer, there are a few things you need to keep in mind:
Set Your Campaign Goals
Before you begin the search for the right Twitter influencer for your social media campaigns, you need to have the exact reason why you want to do an influencer marketing campaign. Whether it is for brand awareness, lead generation, sales, or just reputation building. Whichever your goals might be, you need to first specify them and then find Twitter influencers accordingly.
As an example, if getting brand awareness is what you aim for with this campaign, you can collaborate with several macro and micro-influencers. On the other hand, it will be different if your goal is to build credibility and trust for your brand, you can find Twitter influencers who write product reviews and are trusted by their followers.
Your choice of influencers depends on what you want to accomplish from your influencer campaign. You must set your goals before you try to find the perfect Twitter influencers for your campaigns.
Key Points to Check While Finding Your Influencers
While finding the right influencer for your campaign, you need to use analytics for Twitter to find the things that you need to look for. Use the key points that you need to check to find the influencers before you take another step. Here are five things to look for when identifying online influencers for your brand.
Before you look at visitors, followers, and other metrics, it’s important to look at how aligned a Twitter influencer content is with your brand values. Read through the influencers' Twitter profiles to get a sense of what kind of consumers they are.
Twitter engagement rate is a key indicator of how active a Twitter audience is with the content. How many users engage with the Twitter influencer and how often they return are indications of how meaningful those relationships are.
Although reach is not the most important metric, it is certainly a reasonable consideration. Marketers should avoid the notion of only looking at unique visitors as a measure of reach. Traffic and followers are only meaningful to the degree that the influencer is reaching your brand’s target audience.
There is a direct correlation between how often Twitter influencer posts and their traffic and the rate of return visitors. As with marketing on any social media, it often takes multiple exposures to get a visitor to click and check out your site, and you want to make sure they come back.
After deciding on the goals of your social media campaign and checking their Twitter profile using Twitter analytics, you now can begin to search for the right ones.
Find Your Twitter Influencers Using Twitter Search
One of the simplest ways to find Twitter influencers for your social media campaigns is through hashtag search. You can begin by analyzing the most used hashtags that are relevant to your brand using hashtag analytics or you can use the hashtag tracker Twitter and search the hashtags in the Twitter search bar. The ones that have gotten the most attention from Twitter users will appear. After that, you can view the influencers' Twitter profiles that might use the hashtags to see and vet if they are a good fit.
Attend Twitter Chats and Find Your Right Twitter Influencers
The goal of Twitter Chats is to connect people in the same industry. They are usually led by influencers and have influencers as guests and active participants. Fortunately, Twitter chats exist in some niches.
People follow Twitter Chat by using a common hashtag. A Twitter Chat implies that there’s a specific topic of discussion, a host, a guest, and a follow-up Q&A. Hence, it’s a great place to meet influencers, build connections, and select the right influencer to work with.
Use Google Search to Find The One
You can begin to search for the right Twitter influencer for your brand using Google by typing in the particular topic together with “Twitter” on the search bar. When you find the person who talks about the topic frequently, see if they have an active Twitter profile, from here, now you can begin to evaluate their profiles for suitability. Therefore, you will finally find the Twitter influencers you're searching for.
The key to finding the right Twitter influencer is to make sure that they are a relevant match for your brand and that their tweets are in line with your marketing goals and make sure that they have enough of an audience to make it worth your time.
Hopefully, this article has enough information for you to find the right Twitter influencer for your campaign. To dive into a deeper knowledge of Twitter analytics, you might want to read our published article 9 Valuable Insights You Can Get from Twitter Analytics