Once you are on TikTok, you simply cannot miss the importance of hashtags for a successful post. It is an important element that can make your post discoverable amidst the sea of 2 billion downloaders.
TikTok hashtags are meant to increase your reach, but not only to reach more people, but also to the right users. This means that in your search for the right hashtags should be able to receive positive engagement, increase followers, and even identify your competitors. Hashtags are also crucial in finding your way through the TikTok algorithm. Here are some of the basic steps to take in order to find the best TikTok hashtags.
1. Identify Trending TikTok Hashtags
TikTok makes it very convenient to find hashtags that are on the rise. Simply open the discover tab and find the trending hashtags in your area. Jumping on the bandwagon is a good way to start on TikTok and get your brand discovered. This can also give you a clue of what kind of hashtags are being searched by TikTok users.
2. Analyze Your Industry’s TikTok Hashtags
As previously mentioned, the goal of a good TikTok post is to be able to find the right audience, especially those who will convert. In that case, it is important to be able to recognize who are the people on TikTok that might be interested in your brand and how they behave online. In searching for the right accounts to inspire you, try to use some metrics to narrow them down. Are they successful in generating engagement? Are they using relevant hashtags? Are they making original hashtags? And if they do, did they manage to go viral with it? And who participated in their hashtags?
Your competitor research can also be done in an easier and simpler way with the help of TikTok profile analytics. You can find the top hashtags your competitors have been using and use the TikTok hashtag analytics to measure their engagements.
3. Find Your Niche
Now that you’ve found several hashtags that meet your criteria, you might still need to narrow it down to several hashtags and check if they can really be optimum. A good idea is to mix broad and niche hashtags. This means you mix hashtags with a high volume of submissions and views with hashtags that have smaller and specific audiences. Similar to Instagram hashtags, your brand can benefit from using industry-specific hashtags. For example, instead of #instagram, you should also add a narrower hashtag such as #instagramstoriesfilter.
In finding your niche, you can incorporate the results you found from your industry research. Find the words that they use and the words used by their engaging followers. Remember that on TikTok, the words users use can be different from those on Instagram or other platforms. Try looking at the top captions you can find in profile analytics.
These are the three, simple ways to start searching for the best hashtags. In conclusion, research is an integral part of strategizing your hashtags in TikTok Marketing. Fortunately, TikTok analytics could tremendously ease and improve the process with detailed and curated insights that are presented for easy comparison and decision-making. TikTok analytics will also help you analyze the growth of your TikTok Profile and the progress of the TikTok marketing strategies you experiment on.