How to Create an Instagram Content Plan

By Bradian Muliadi  | Jan 22, 2020 10:04 (edited)
With its mobile-friendly and visually-rich format, Instagram has quickly become one of the foremost popular social media platforms. Since 2012, the amount of online adults who use Instagram has grown by nearly 400 percent, consistent with a Pew Research report. Around 71 percent of 18-24-year-olds used this platform in 2018.

Instagram’s user base is growing relatively faster compared to other social networks within United States (U.S) because it is especially popular among those aged 18 to 24. The ever-growing popularity of Instagram hasn’t escaped the eye of digital marketers. However, with almost every brand using Instagram, the competition is fierce. consistent with Mention’s 2018 Instagram Report, 98 percent of fashion brands and one hundred pc of auto brands are already on Instagram. the sole thanks to breaking through such a lot clutter are to make a successful content plan for Instagram. during this post, we'll show you ways to make an Instagram Content Plan in 4 easy steps:

Plan Your Content feed Advance

Instagram may be a busy place. Brands post a mean of 27.9 times per month. In other words, you would like to post almost a day if you would like to stay up together with your brand reach and engagement. This, in turn, means you would like to plan your Instagram feed a minimum of 2-3 weeks beforehand. This planning, although somewhat time-consuming and demanding, will assist you to build a cohesive content feed that keeps attracting your audience. Your content feed is where the users will first interact together with your brand. So, maintaining a uniform editing style and aesthetics can assist you to build a brand image. You can use tools like Later to schedule your content or schedule your Instagram posts to publish at a later time through Facebook’s Creator Studio.

You can create content supported monthly or weekly themes. Whatever your theme is, confirm to stay all images, videos, and other content associated with it ready. That said, you'll get to have some flexibility to post content on unexpected developments in your niche or generally.

Use Relevant Hashtags

Your content should get discovered by or reach your audience in time to maximize its impact. the simplest thanks to making your content discoverable are to use the foremost relevant and precise hashtags. Hashtags also can make your content viral on Instagram and assist you to analyze your campaigns. you'll use the subsequent three sorts of hashtags to optimize your content.

Trending Hashtags: These are currently the foremost popular hashtags on Instagram. for instance, fitness hashtags like #fitinspiration, #fitstagram, and #gymspiration are trending in 2019.
General Hashtags: most ordinarily used and popular hashtags throughout the year. for instance – #love, #instagood, #fashion, and #happy.
Niche-Specific Hashtags: These are specific to your industry. They also include your name hashtags. for instance, while #adidas may be a brand hashtag, #streetwear, #sports, #football are industry-specific hashtags.

You can add up to 30 hashtags in each post. But, using all 30 hashtags can look spammy. on the average, 5-6 hashtags should be plenty. Recent research, however, shows that posts with nine hashtags get the simplest engagement. confirm to research hashtags before using them. you'll use tools like, All Hashtag, or Seekmetrics to spot suitable hashtags. Always maintain an inventory of relevant and popular hashtags.

Post at the proper Time

Another critical factor that will confirm your high-quality content reaches the proper audience is that the timing. you would like to post the content when your audience is really online. Here are the simplest and worst times for brands to post on Instagram, supported our research:

Best times to post: Wednesday at 11 a.m. and Friday between 10 and 11 a.m.
Best day: Wednesday.
Most consistent engagement: Tuesday through Friday, 10 a.m to 3 p.m.
The worst day to post Sunday.
Lowest engagement: Late night and early morning from 11 p.m. to 3 a.m.

However, these timings may differ slightly counting on your niche, audience (age group), and site. Instagram analytics will provide you with a far better idea when your audience is that the most active on the platform.

Tap the bar-chart icon on the highest right of your business account profile page to travel to Instagram Insights. Go to the Audience tab. You will be ready to see the audience activity under the Followers section. Tap the bar-chart icon on the highest right of your business account profile page to travel to Instagram Insights. attend the Audience tab. you'll be ready to see the audience activity under the Followers section.

Measure the Results

The final piece of your Instagram content plan is that the measurement. you would like to live how well each of your content campaigns and posts performs to enhance your content creation, timing, and hashtag optimization. you ought to keep track of the subsequent key metrics:


Comments offer a far better understanding of how well-received your post was as they require time and thought. More comments often indicate that your content has found a reference to the audience. So, you'll get inspiration from the posts with the very best number of comments.

Engagement Rate

You can find the engagement rate for a post by dividing the entire number of likes and comments by the entire number of followers.


You can find your reach for every post with Instagram Insights. This metric tells you about the entire number of individuals who have seen your post. Unlike an impactalbeit an equivalent person sees a post multiple times, it still counts together reach. So, it provides you with a more accurate measure of how successful your post was.

Purchases (From Shoppable Links)

Finally, if you're employing a shoppable link to market your content, you would like to seek out out what percentage purchases it led to. Your business account will be got to be approved for using direct shopping links through Instagram. you'll get to use tools wish to track website traffic coming from Instagram.
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