How to Build a Small Ecommerce Brand Using Instagram

By Bradian Muliadi  | Jan 10, 2020 03:14
Instagram isn't only for posting beautiful sunset and brunch photos. It’s an excellent lead generation platform with over 1 billion active users every single month. 90 percent of them follow a business on Instagram.

Facebook conducted a survey of Instagram users. With Instagram analytics, they found that folks use this visual platform to research products and services, discover what’s trending, and make buying decisions.

Once people see product information on Instagram, 87 percent of them take action. They either follow a brand, visit a retail shop, or make a sale online and that’s the purpose of using Instagram analytics to get these behaviors.

Instagram guides shoppers through the buying journey. you'll use this platform to attach with potential buyers and compel them to require action. It’s an excellent platform to get leads for your small e-commerce business and drive more sales.

Have you ever considered Instagram as anything quite a brand-building platform? Here is how you'll use it to get leads and drive more sales.

Optimize your Instagram Profile

Optimize your brand’s Instagram profile for conversions. Everything from your bio to post captions and pictures should get people to follow your brand, engage together with your content, or act on your calls-to-action (CTAs).

You can use Instagram Insights or use Instagram analytics software tools to research what sort of content drives higher engagement and more follows for your brand.

When people like your content, they'll take the time to see out your Instagram profile. and therefore the very first thing they see is your bio.

You should use your Instagram bio as a 30-second pitch to inform users who you're, what you are doing, and what value they’ll get by following you. Use this space to feature a CTA that drives visitors to your website or landing page.

Use Instagram Stories to get Leads

More than 500 million accounts use Instagram Stories daily. In fact, Instagram Stories are leading before Snapchat in terms of daily active users.

This shows that Instagram Stories have the potential to assist you to reach your audience with the proper messaging.

But how do you have to leverage the facility of Instagram Stories?

The answer lies in telling your brand’s authentic story. It can help viewers connect together with your brand easily. They’ll likely remember your brand better, start trusting your products or services and should become loyal customers too.

If told the proper way, branded stories can attract and have interaction with people quite traditional ads. they will help consumers develop an emotional reference to your brand.

Here is how you'll effectively use Instagram Stories:

Promote your latest blog posts, products, or services using catchy headlines and compelling CTAs. this will assist you redirect viewers to your blog, product pages, or specific landing pages.

Share informative content that your followers want to ascertain using live videos or snippets of your video content. you'll ask your followers to swipe up to look at the entire video.

Use User-Generated Content

Content from friends and relations influences the buying decisions of 60 percent of consumers as they consider it authentic. this is often the content that your brand can tap into.

If you haven't heard, social media influencers now play a pivotal role in marketing for a good range of brands.

Whether it's endorsing a skincare product, an expensive handbag, a replacement model SUV or maybe the newest knitting accessory, there is a digital influencer for each product, and increasingly, more businesses are joining the influencer marketing bandwagon as a way to enhance their marketing and outreach strategies.

But how do influencers actually 'influence', and subsequently guide people's purchase behavior?

You should encourage your customers to use a branded hashtag and share their real-life stories of using your products on Instagram. A branded hashtag can assist you to increase your visibility and track user-generated content.

You can use tools to get popular hashtags that are relevant to your niche then create one that’s unique to your brand.
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