Instagram isn't only for
posting beautiful sunset and brunch photos. It’s an excellent
lead generation platform with over 1 billion active users every single month. 90 percent of them follow a business on Instagram.
Facebook conducted a survey of Instagram users. With Instagram analytics, they found that folks
use this visual platform to research products and services, discover what’s trending, and make buying decisions.
Once people see product information on Instagram, 87 percent of them take action. They either follow a brand, visit a retail shop, or make a sale
online and that’s the purpose
of using Instagram analytics to get
Instagram guides shoppers through the buying journey. you'll
use this platform to attach
with potential buyers and compel them to require
action. It’s an excellent
platform to get
leads for your small e-commerce business and drive more sales.
Have you ever considered Instagram as anything quite
a brand-building platform? Here is how you'll
use it to get
leads and drive more sales.
Optimize your brand’s Instagram profile for conversions. Everything from your bio to post captions and pictures
should get people to follow your brand, engage together with your
content, or act on your calls-to-action (CTAs).
You can use Instagram Insights or use Instagram analytics software tools to research
what sort of
content drives higher engagement and more follows for your brand.
When people like your content, they'll
take the time to see
out your Instagram profile. and therefore the very first thing
they see is your bio.
You should use your Instagram bio as a 30-second pitch to inform
users who you're
, what you are doing
, and what value they’ll get by following you. Use this space to feature
a CTA that drives visitors to your website or landing page
More than 500 million accounts use Instagram Stories daily. In fact, Instagram Stories are leading before
Snapchat in terms of daily active users.
This shows that Instagram Stories have the potential to assist
you to reach your audience
with the proper
But how do you have to
leverage the facility
of Instagram Stories?
The answer lies in telling your brand’s authentic story. It can help viewers connect together with your
brand easily. They’ll likely remember your brand better, start trusting your products or services and should
become loyal customers too.
If told the proper
way, branded stories can attract and have interaction with
traditional ads. they will
help consumers develop an emotional reference to
Here is how you'll
effectively use Instagram Stories:
Promote your latest blog posts, products, or services using catchy headlines and compelling CTAs. this will assist you
redirect viewers to your blog, product pages, or specific landing pages.
Share informative content that your followers want to ascertain
using live videos or snippets of your video content. you'll
ask your followers to swipe up to look at the entire
Content from friends and relations
influences the buying decisions of 60 percent of consumers as they consider it authentic. this is often
the content that your brand can tap into.
If you haven't heard, social media influencers now play a pivotal role in marketing for a good
range of brands.
Whether it's endorsing a skincare product, an expensive
handbag, a replacement
model SUV or maybe the newest
knitting accessory, there is a
digital influencer for each
product, and increasingly, more businesses are joining the influencer marketing bandwagon as a way to enhance
their marketing and outreach strategies.
But how do influencers actually 'influence', and subsequently guide people's purchase behavior?
You should encourage your customers to use a branded hashtag and share their real-life stories of using your products on Instagram. A branded hashtag can assist you to
increase your visibility and track user-generated content.
You can use tools to get
popular hashtags that are relevant to your niche then
create one that’s unique to your brand.