Instagram
isn't only for posting beautiful sunset and brunch photos. It’s
an excellent lead generation platform with over 1 billion active users every single month. 90 percent of them follow a business on Instagram.
Facebook conducted a survey of Instagram users. With Instagram analytics, they found
that folks use this visual platform to research products and services, discover what’s trending, and make buying decisions.
Once people see product information on Instagram, 87 percent of them take action. They either follow a brand, visit a retail shop, or make
a sale online and that’s
the purpose of using Instagram analytics
to get these behaviors.
Instagram guides shoppers through the buying journey.
you'll use this platform
to attach with potential buyers and compel them
to require action. It’s
an excellent platform
to get leads for your small e-commerce business and drive more sales.
Have you ever considered Instagram as anything
quite a brand-building platform? Here is how
you'll use it
to get leads and drive more sales.
Optimize your brand’s Instagram profile for conversions. Everything from your bio to post captions
and pictures should get people to follow your brand, engage
together with your content, or act on your calls-to-action (CTAs).
You can use Instagram Insights or use Instagram analytics software tools
to research what
sort of content drives higher engagement and more follows for your brand.
When people like your content,
they'll take the time
to see out your Instagram profile.
and therefore the very first thing they see is your bio.
You should use your Instagram bio as a 30-second pitch
to inform users who
you're, what
you are doing, and what value they’ll get by following you. Use this space
to feature a CTA that drives visitors to your website or
landing page.
More than 500 million accounts use Instagram Stories daily. In fact, Instagram Stories are leading
before Snapchat in terms of daily active users.
This shows that Instagram Stories have the potential
to assist you to reach your
audience with
the proper messaging.
But how
do you have to leverage
the facility of Instagram Stories?
The answer lies in telling your brand’s authentic story. It can help viewers connect
together with your brand easily. They’ll likely remember your brand better, start trusting your products or services
and should become loyal customers too.
If told
the proper way, branded stories can attract
and have interaction with people
quite traditional ads.
they will help consumers develop an emotional
reference to your brand.
Here is how
you'll effectively use Instagram Stories:
Promote your latest blog posts, products, or services using catchy headlines and compelling CTAs.
this will assist you redirect viewers to your blog, product pages, or specific landing pages.
Share informative content that your followers want
to ascertain using live videos or snippets of your video content.
you'll ask your followers to swipe up
to look at the entire video.
Content from friends and
relations influences the buying decisions of 60 percent of consumers as they consider it authentic.
this is often the content that your brand can tap into.
If you haven't heard, social media influencers now play a pivotal role in marketing for
a good range of brands.
Whether it's endorsing a skincare product,
an expensive handbag,
a replacement model SUV
or maybe the newest knitting accessory,
there is a digital influencer
for each product, and increasingly, more businesses are joining the influencer marketing bandwagon as
a way to enhance their marketing and outreach strategies.
But how do influencers actually 'influence', and subsequently guide people's purchase behavior?
You should encourage your customers to use a branded hashtag and share their real-life stories of using your products on Instagram. A branded hashtag can
assist you to increase your visibility and track user-generated content.
You can use tools
to get popular hashtags that are relevant to your niche
then create one that’s unique to your brand.