Brand awareness is one of the most important goals of social media for most brands around the world. This enables people to choose your brand over others and to stay on the top of their minds when it comes to your products.
What is Brand Awareness?
Brand awareness is basically a way how a brand instills itself into consumer lifestyles and builds purchase habits. It is measured by how familiar your audience is with your brand, including but not limited to your product, your tagline, your design style, etc. It is widely believed that the more recognizable you are as a brand, the higher your position is in consumer's mind and the likelier they purchase what you offer.
How to Build Brand Awareness?
1. Have a Different Style
In order for you to stand out from your competition, you need to have a distinguishable style. People must know by heart how to tell apart from your brand and your competitors even if your products are similar. For this, you need to have a one-of-a-kind voice that your consumers are able to engage with and memorize. Designs, content, and even your choice of Instagram influencers will also play a part in creating this style.
2. Create Attractive Content
Attractive contents are the ones that are able to stop users from scrolling and give attention to your post. This could come from the content of the post itself, or the attractiveness could lie in the designs, captions, and more. The more posts you create that attracts the audience to interact with your post the more they absorb the voice of your brand. Additionally, this will also increase your Instagram engagement.
3. Converse with Audience
The best way for your audience to know you is the traditional way of conversation. As they get to talk to you, it is easier for them to get to know your brand. In the context of social media, this could mean tagging and comment on your prospective audiences' post. It’s difficult to ignore a tag or comment notification, therefore raising the chance of Instagram engagement.
However, you don’t need to spam or comment and tag every audience you can find, simply those who are likely to get more tractions. Utilize your Instagram analytics tools to find popular posts, hashtags, or top captions in your industry to know which conversations are trending and which to engage with.
4. Share Your Content to Other Platforms
You might have several active social media accounts for your brand, so it is important to maintain a presence in all those accounts. This is why you should be able to share your content across platforms for people to draw an association with your brand more easily. However, this does not mean just sharing a link or the exact replica of your post. You should be able to alter it according to the style of each social media so it becomes more agreeable to see or read. For example, you can share the same type of video you have on TikTok in Instagram Reels’ format or vice versa.
5. Be Consistent
It is difficult to remember your brand image if you keep changing your style and voice. Consistency is imperative to ensure your brand is easily recognized by people. Being consistent also includes being able to post consistently and show up when your followers are online. To achieve this, you need to find out what strategy works best for you upfront. By using the Instagram analytics tool that you have, you can determine the content you perform best with, the types of Instagram influencers that suit your brand, the best hashtags with your Instagram hashtag analytics, and also your best posting time on Instagram to improve engagement.
Building brand awareness is a rewarding practice in social media marketing and should be done by every marketer. Some of the fast ways to build brand awareness is making sure your message is distinct and recognizable. You are able to measure and evaluate your brand awareness strategies using tools such as the Instagram analytics tool to boost your performance.