Reels is a relatively new feature from Instagram that is used for social media marketing and has been gaining popularity over the last few years. They are short videos that show off products and services in a creative way.

The main difference between Instagram Reels and traditional influencer marketing is the length of the video. A Reel can be as short as 15 seconds, however, it can show up on any Instagram account based on the Instagram algorithm's data. This makes them much more engaging for audiences who are not interested in long videos.

Influencers have always been an integral part of social media marketing, but Instagram Reels allow brands to have their voice and be creative with their campaigns. Reels provide an opportunity for influencers and brands to showcase their work and give followers an idea of what they do. They can also be used as a marketing tool, by using them as a medium to showcase brands' products or services. In this article, we are going to discuss how Instagram Reels changed influencer marketing.

Promoting Your Challenge Like No Other

Inspiring Reels, like the ones that can start a trend or challenge, work well among audiences. Challenges on social media have successfully stolen the spotlight as these are well-received by the audience and are extremely popular among Instagram users.

Collaborating with Instagram influencers

is one of the most effective ways to boost brand awareness, particularly for small to medium scales businesses as it is always a nice idea to connect your audiences with their favorite influencers. Therefore, developing content and collaborating with Instagram influencers can be another way of leveraging Instagram Reels as it makes the audience interested to watch your campaign videos until the end.

Furthermore, brands and Instagram influencers can boost their engagement with their followers by creating a challenge and including customized branded hashtags in the Reels. There have been many interesting challenges circulating on social media recently. Use hashtag analytics to find out which hashtags gave the most effect on your content.

Rising the Chance for Your Content to Appear on the Explore Page

On Instagram, there is an explore page that has many Reels videos now and Instagram makes it easy for people to scroll through, which can be used to increase your brand awareness. It is because brands' online presence can be significantly improved when creative content successfully persuades users to watch, like, share, and save it.

Based on the facts above, it can be concluded that Instagram Reels shape the campaigns' content formats in a way that influencers on Instagram and brands need to keep up to thrive on the platform.

Pro tip: Use Instagram analytics tools such as analisa.io which will give you a full report on how well your whole Instagram campaign performs. By using Instagram analytics, you can measure which content gives you the most effective results.

Making It Easier to Create Video Content

Creating video content that can be enjoyed by many is challenging. The process requires creativity, time, effort, and money. However, Instagram Reels make it much easier for content creators or social media marketing to create interesting videos that could improve Instagram engagement rate. Instagram Reels was built with several useful features added, such as filters and audio. By using those added features, Instagram users can see others who are also using the features. Hence, increasing the chances for your content to be seen by more users.

Sharing Your Content to Broader Audiences

The creation of a Reel is increasing the opportunity to involve an existing audience with informative content. For example, if someone is an apparel brand, they can share styling tips, wash, and care tips. Instagram Reels are shown to many users that are based on Instagram algorithms data, which means that your Reels could be seen by everyone on Instagram that might like your content, plus they don't have to be your existing followers. Hence, your content is shared with broader audiences.

Keeping Your Brand on Top of Popular Trends

Making Reels to reach wide audiences where influencers use popular hashtags and reach people that don't follow their page is the most ideal goal. Brand and influencers' Instagram partnership can utilize Reels to stay on top of upcoming trends. This way, you can keep your brand's online presence.

Final Thoughts

Influencer marketing strategy has changed with the introduction of Instagram Reels. Reel campaigns allow influencers to build better relationships with their followers and be more authentic by showcasing themselves and not just the brand they represent. Instagram reels are a new way for influencers and brands to show their work and connect with their audiences in a more personal way.