Customer retention is important now more than ever. As the economy becomes more dynamic and often unpredictable, brands need to maintain customer loyalty and ensure engagement for any possibility of future purchases. One of the ways that brands can do this is with the help of Instagram influencers. Here is how you can retain your customers by optimizing your Instagram influencer campaigns.
Regaining Trust and Interest
At times like this, customers think twice of more before buying a product. However, influencers can and will give them the extra reassurance they need before making a purchase. This comes from influencers reviews and their different perspective when showcasing your products. Influencers that are deemed trustworthy by their followers will add more credibility to your brand.
Even if it’s not a purchase that you’re after, influencers give new and different insights about your brand that will help them remember what your brand is about. This will give them a reason to keep following your Instagram account and staying interested in what your brand has to offer.
Increasing Conversations with Customers
Influencers normally have their own ways to keep their fans engaging. Generally, influencers have higher Instagram engagement than brands because their humanized persona is more relatable than brand accounts. This is why it’s more common to have users replying and commenting on influencers posts. The conversations that are driven by Instagram influencers posts, captions, and more can help drive conversations about your brand and your products as well. This will help you be remembered and the qualities of your products known better to your target market.
Easy to Adapt to Customers’ Changes
While your branding stays mostly the same, influencers are able to tweak their tones, manners, and content to become more relatable to the customers. So while it takes awhile for brands to adapt to the new styles and new conversations that are happening on social media, influencers can speak in a way that is relevant.
For example, they can be blunter in speaking about affordability at a time when that is a very important aspect in buying. Their high adaptability makes it easier for them to be relevant and therefore will also make your brand relevant while doing so.
Targeting The Right Customers
Instagram influencers usually have groups of fans that are loyal to them and are subscribing to a specific style in content and even ways of speaking. These fan groups also indicate their compatibility with your brand or products. For example, the fan of a certain fashion influencer most likely would enjoy seeing brands that have similar fashion style or would even purchase similar items.
Picking the right influencers who have high Instagram engagement means marketing your brand to the people who would enjoy your brand genuinely, and less likely to stop engaging with you in the future. Retaining such an audience will be much easier because they are loyal to your products, style, and they are willing to engage with your content.
Making Way for Social Listening with Instagram Analytics
As previously mentioned, it is simply easier to talk to influencers than it is to brand. Users can voice out their concerns, questions, or even doubts when conversing to an influencer about a product or a brand. For example, they can ask if the products are safe for their condition, or if the products are worth the price. These questions and conversation are important tools in social listening and analyzing Instagram campaigns.
Through comments or Instagram story questions, you can see what are the most popular comments people are making therefore inspire you to adjust your products to such needs.
Influencers will make it easier for you to connect with your customers. It’s easier for customers to have conversations with influencers, and at times like this, it will really help your brand and your products to reconnect and understand your customers in better, relevant, and improved ways.