Focus on Metrics to Improve Brand Marketing on Instagram

By Bradian Muliadi  | Feb 05, 2020 08:43 (edited)

Before learning the metrics for Instagram, you need to know the difference between reaching the masses and impressions. Next, you have to know how many followers on social media really follow your content.

To improve your social media accounts, you need to base metrics and followers who follow your content. With almost 2 billion active users, Instagram has evolved as one of the social media influences brands. When you specifically target a brand, you need to focus on metrics.

Just like other social media, you can fail to use Instagram if you can't measure your account performance. From an influencer account or your own account, you need to know the metric steps to make your account successful.

Number of Followers Is The Key

The number of followers will have an impact on your account. if you have a lot of followers, that means your brand is trusted. As a result, you don't have to work hard promoting your Instagram account or marketing campaign.

on the other hand, it also provides deeper thinking about developing a business and reaching the desired mass, especially when moments reach many people. Other than this, you should note changes in the followers in your account when comparing them to actual followers while measuring your account performance.

if your business is not growing, it indicates that you have to put in more effort and prepare a new strategy. Read the following steps to find out the growth rate.

  1. Consider the number of followers that added to your account in the previous month.
  2. Divide the actual followers you counted initially with the added followers to get the rate of growth. Engagement rate calculation

The level of involvement in your Instagram account is another aspect that you should check through various comments on your posts. If you get lots of comments, likes, and many of your followers share that content online, that means the level of engagement on your account is good.

When it comes to calculating the rate of engagement, you cannot get a definite answer as the analysts follow different ways of reaching the target. Typically, you have to divide the total number of comments and likes by the actual count of followers and multiply it by hundred to arrive at the percentage. Once you figure out the rate of engagement, it becomes easy for you to comprehend the kind of content that aligns with the audience.

Meaningless Commentary

Is the content on your Instagram interesting? You can know when you get comments. however, you should know the difference in likes and comments while measuring your social media network performance. it's easy to map your preferences to your posts, but you can't be sure whether the reader has read your posts or not.

With, you can analysis and get an insight into Campaign Reporting, Demographics & Authenticity Follower checks, Competitive Analysis, Tagged Relationships, Influencer Mapping, Content Analysis, and more. 

On the other hand, comments allow you to understand that the reader has gone through your post accurately. Even though the comments can be negative or positive, the comments on your post-show that it has the potential to create an effect on their minds and may have forced the person to leave the comment on your post.

Nature of The Audience

While increasing the number of followers on your Instagram, it is very important to know the nature of the audience. Have you tried cross-selling on your site, or the engagement, it's your content on Instagram, you need to develop the right strategy?

With the help of data from your demographics, you can create content that is suitable for your followers. It can also ensure that your network of followers fits your target audience.

For example, if you own a shoe store and have a target audience, you must make meaningful changes if the age of your target audience is different.

With, you can get an idea about the audience, such as age, gender, and the five top cities or countries to which your followers belong. Check the following to know how to get the value from the data about your target audience.

To get an in-depth understanding of the target audience, you must create an ideal target on your Instagram account. Try to find out the people you want to attract, their age group the place where they live and the language they use.

If you find a lot of differences in data, you need to consider changing your content as aspects such as the tone and style of pictures and videos and posting versions to make it more attractive to the audience.

If your brand is highly popular across the audience, you may not have a target audience in view, although the analytics of Instagram can still provide the help you need with content customization to make it more reachable and interesting for people.

With these various advantages, can be the right choice for those of you who are marketing products through social media Instagram.

Average Metrics

With average metrics, you know the performance standards for your Instagram post. for example, it helps you to know the average likes for each post.

To arrive at this count, you must separate the total number of metrics for a certain period from the specified number of posts. Therefore, you can calculate the average that sees your Instagram post and decide to use live videos on the week to cater to your followers.

You can track the metrics during this year and find out how your content strategy needs to improve for the best results.


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