Are you Instagram influencers who are looking for a new passive income? Or is your brand looking for a new marketing strategy to drive sales?
In June, Instagram has announced new ways to help Instagram influencers make a living as they build their personal brands across its platform. Using Instagram native affiliate tools, Instagram influencers can earn commissions for any purchases they drive in the Instagram app. This new strategy will help users to purchase from the Instagram influencers they love and help brands to collaborate with and give commission to influencers who promote their products or services.
After reading this article, you will understand how to use Instagram Affiliate Tool and how much influencers can earn with the tool.
How Can Instagram Influencers Use Instagram Affiliate Tools?
First, Instagram creators or influencers need to sign up for the new Affiliate program, and then they can choose products available in the app to be promoted on their posts, such as Instagram story, reels, or feed. When users tap through their post, and proceed to purchase, the Instagram creator or influencer will receive a commission. Basically, it is an influencer marketing process without having to negotiate the incentive deal.
In the coming months, Instagram influencers will be able to connect their shops to their personal profiles, not only business profiles. This method will help to increase Instagram engagement, as it provides more places for direct promotion, and expands to a wider audience. Instagram will test this native affiliate tool and partner with one of Instagram’s merchandise partners such as Bravado/UMG, Fanjoy, Represent and Spring). By the end of the year, eligible Instagram influencers can earn commission from their exclusive product launches on Instagram.
This new tool will help creators and influencers to streamline the on-platform selling process by directly connecting to the supplier. In other words, they do not have to upload their own catalog or create it themselves.
During Creator Week, Zuckerberg stated “Our goal is to be the best platform for creators like you to make a living. And if you have an idea that you want to share with the world, you should be able to create it and get it out there easily and simply — across Facebook and Instagram — and then earn money for your work,”.
The other strategy is by getting badges. Instagram influencers can also earn an extra payout during Instagram livestream. Viewers can send them a Badge that costs between $0.99 and $4.99. Unlike Instagram, Facebook Influencers can earn bonuses with Stars, A Star is valued at $0.01. Also, Facebook offers a bonus of $150 for Facebook Influencers who get 5000 Stars or $50.
How Much Can Instagram Influencers Earn With the Native Affiliate Tools?
Just like other affiliate marketing campaigns, the more you promote, the more you get. You will earn a lot of commissions when you regularly promote affiliate products on your accounts.
As for Instagram’s affiliate program, the commission will range between 5-25% of the final sale value. The payment will take around 60-90 days, depending on the brand partner.
What is the Benefit of Instagram Affiliate Tools for Brands?
Instagram native affiliate tool provides a new strategy for brands to increase Instagram engagement and sales on the app. Although the affiliate tool will be available for certain brands and influencers, Instagram confirmed that the tool will “expand to more partners in the future”.
Will the Instagram Affiliate Tools Work?
This native affiliate tool is appealing for many brands and influencers, as it offers a new method of affiliate and influencer marketing. It will be awesome if this feature provides enough commissions for the Instagram influencers.