Before starting a marketing campaign in TikTok, you have to find several TikTok influencers to partner with. You should be careful in choosing influencers who promote your brand. Wrong influencers can lead to failed TikTok marketing campaigns. As a brand, becoming familiar with influencers is vital in brand partnership.
Better preparation can lead to better outcomes. To find the right TikTok influencers for a successful TikTok influencer marketing campaign, let’s check out these five strategies!
Get to Know Your Audience
The first way to find the right influencer is by understanding your audience. Are they on TikTok? If yes, then you should find which TikTok influencers that your audience follows. Don’t get tricked by the huge number of followers. You have to be careful in analyzing TikTok influencers. Do they get the highest TikTok engagement? Do they influence their followers to buy something? Check on their likes, comments, or views. Also, you should know how each TikTok influencers interact with their audience. Are they genuine or sincere enough? When they have high TikTok engagement, their followers tend to follow their decision, especially in buying products or services.
Do An Organic Google Search
This google search strategy may give you a helpful result. You can start by looking for “The best TikTok creators” to find some well-known TikTok influencers. After that, you can adjust your search based on a certain niche. When you want to promote a smartphone brand, you can search “Smartphone TikTok creators”, or if you want to promote a skincare brand, you can type in “Beauty TikTok creators”. Please note that the lists of best creators keep changing, so you should be up to date with the trend.
Look for Related, Popular Hashtags on TikTok’s Discover Page
Have you tried to open TikTok on your desktop? It offers you a little navigational control. If you want to search for certain hashtags, user handles, and keywords, then it would be better to use the mobile version. Navigate to the Discover page and type your search terms within the top search bar. You can find the most popular videos from the “Top”, “Users”, “Videos”, “Sounds”, and “Hashtags” tabs.
Analyze Existing Influencer Sponsored Content on TikTok
The other ways to find TikTok Influencers is by searching for video content that is tagged with #ad. You can use this strategy to analyze sponsored content on the platform. Using this method helps you to find existing TikTok influencers content. After looking at their content, it will help you to decide if those TikTok influencers are suitable for your TikTok marketing campaign.
Double Check TikTok Influencers on Other Social Media Platforms
The last strategy to find the right TikTok Influencer is by doing double checks on other social media platforms, such as Instagram and Youtube. Many influencers have a strong presence in more than one platform. It means that if they are popular in Youtube and Instagram, they are likely to be popular in TikTok. If they have high TikTok engagement, they tend to have high Instagram engagement too. Although not all of them are successful in growing all of their social media, checking on other platforms may help you to decide whether this TikTok Influencer fits your needs or not.
The Best 3 TikTok Influencer Marketing Platforms for Finding TikTok Influencers
After following the tips above, you can also use TikTok influencer marketing platforms to analyze and choose the right TikTok Influencers. Please note that not all influencer marketing platforms update their databases to present the increasing popularity of TikTok influencers. However, with the rapid growth of TikTok, these platforms will likely develop better TikTok influencer databases. Let’s check some of the best influencer marketing platforms that can be used as a discovery tool:
Julius has a feature to filter through a database of more than 100,000 influencers. It also provides you with human review. Julius enables you to narrow down a list of TikTok influencers based on a number of search criteria. Julius may roll out TikTok search capabilities in the near future because when TikTok influencers can’t be searched on the platform, TikTok uses Julius.
This platform enables you to find TikTok influencers across several social media channels. Fanbytes provides you with more than half a million TikTok influencers. The other benefits are it provides you access to TikTok bios and influencers who have already mentioned other brands. This platform is trusted for finding TikTok influencers and already runs its own campaign.
Upfluence is an influencer discovery tool that enables you to analyze more than one million influencers, and also features some top TikTok creators. This platform has an efficient keyword search feature.
You can analyze the top performers on the platform and reach out to their network, since most of them are connected with each other. As an illustration, if you analyze a top TikTok Influencer, such as Fiki Naki, you can find other popular TikTok creators that are related to him by scanning through his videos and followers.