Twitter is one of the social media platforms that has millions of active users. To succeed on the platform, you need to keep track of the performance of your Twitter. There is no better way to do this than to use Twitter analytics. Twitter analytics offers you the insights to optimize your Twitter account. 

The Twitter analytics dashboard gives a collective interface in which you can understand your followers and engagement to give insights into your content strategy. This article provides you with some of the Twitter analytics most valuable insights:

Keep Track of Your Impressions

One of the most valuable information that you can gain from Twitter analytics is your Twitter impressions. Impressions show a Tweet’s organic views over some time. It helps you identify the tweets that have successfully reached multiple feeds. You can utilize it to know the type of content that your followers enjoy the most.

The impressions will be increased if a tweet is shared or commented on by any users, this way, the tweet will be seen by their followers. In addition, when someone searches for the hashtag that is included in your tweet, it will also enhance an impression.

That is why you need to understand your audience's preferences by using Twitter analytics. Twitter analytics will help you to know when is the right time to tweet, to get the better possibility of gaining a lot of impressions. This will eventually improve the chance for a tweet to reach a new, broader audience.

The Growth of Your Twitter Page

The Twitter analytics tool will show the number of visits your account earns over the last 28 days. You can learn whether your Twitter account is growing or shrinking by comparing the data that you get from previous 28-day periods.

Various factors will increase or decrease your profile visits, such as;

• content-type,
• tweeting frequency,
• visual concepts, and
• editing techniques

That is why you need to use Twitter analytics to get a report of all major changes for clearer identification of which factors increased your profile visits.

Overview of Your Audiences 

Twitter analytics gives a thorough analysis of your audience’s interests and demographics. This is incredibly useful data that you can tap into to cultivate your Tweet so that it is more relevant.

Twitter analytics provides an overview of your audiences';

• top interests,
• demographics,
• lifestyle,
• consumer behavior, and
• mobile footprint.

This data reveals so much information that can support you with deciding what to tweet to stay relevant.

Your Top Tweets

You can get the details of your Top Tweet in the Home tab of your Twitter analytics dashboard. Twitter will display your most outstanding Tweet for each month or other selected date range. Furthermore, you can find your Tweets along with their engagement rate on the Tweets page.

Your top tweet is the tweet that has earned the most engagement and impression within a specific time. Although it is not always easy to specify the specific component that created a tweet that goes viral, you can point out charts from a sequence of top-performing tweets.

Your Top Followers

The top follower, just like its name, is the followers' metric that records the Twitter users that have the most significant number of followers and give the most contribution to your following over 28 days. You can identify this metric on your Twitter Dashboard’s home page on Twitter analytics.

Although an enormous Twitter following isn’t that valuable if it doesn’t engage with your posts, keeping track of your followers is still a useful indicator of how your account is perceived. 

Engagement Rate

The engagement rate of your Twitter is the number of engagements divided by the total number of impressions your accounts get. Your tweet will get more engagement rate if you get a higher percentage of people who interact with it.

You can track your tweet engagement rate per post type using Twitter analytics to understand what your Twitter followers like or dislike. Moreover, you can find out the way your followers interact with your different types of tweets by evaluating the average engagement rate by engagement type data that is provided by Twitter analytics.

Hashtag Analytics

There is no specific strategy for using hashtags. You need to integrate them into your tweets interestingly so that it can get people to view your Tweet.

By keeping track of the performance of your hashtags using Twitter analytics, you can measure the efficacy of each and point out the consistent element in the ones that are performing best. It will help you understand your followers better and put out more relevant and effective tweets in the future.

Video Content Performance

The video content section of the Twitter analytics dashboard will enable you to keep track of the viewership and feedback to your videos if you are using videos to engage your audience. 

Twitter analytics also provides another important stat: Completion rate

It is the cumulative number of people who saw the video divided by the total number of people who finished watching it. Monitoring your video completion rates will enable you to define the kinds of videos that your followers prefer.

Event and Trending Topic Data

This Twitter analytics' section highlights recurring trends and upcoming holidays and events, as well as the tweets in which they appear. Monitoring them enables you to find out new content ideas and create a more effective tweeting schedule.

Final Thoughts

Twitter analytics helps you monitor the performance of your Twitter account without having to identify each tweet separately. Hopefully, this article will be helpful as you look to improve your Twitter engagement and make the most of your presence on the platform.