Twitter is a social media platform that has been around for over a decade. With more than 328 million active users, it is one of the most popular social media platforms in the world. In this article, we will discuss some of the most important Twitter statistics every marketer should know in 2022.

Twitter Demographics (Age)

Twitter consists of 38.5 percent of users aged between 25 and 34 years old worldwide. Twitter users' insights suggest that the platform is majorly used by people who are below the age of 30. This indicates a majority of them are millennials. This demographic data is useful for brands to plot their marketing strategies. If you intend to sell a product or service that is relevant to this age group, it is perfect to promote and market it on Twitter.

Tweets with Hashtags Drive More Engagement

Twitter is like no other social media platform, it is meant for well-managed content that fits into a limited number of characters. This means hashtags have an essential function in this platform. 

Marketing researchers found that hashtags are incredibly powerful to drive Twitter engagement and boost Twitter impressions. Brands need to use trending relevant hashtags if they want to gain more Twitter engagement.

Pro tip: use hashtags analytics for Twitter to figure out the best fit hashtags to add to your Tweets.

Video Content on Twitter Drive More Engagement

Tweets with video content have dominated every form of content on social media platforms. This form of content is still the most favorable in the majority of content on social media and is known to give the best impact on marketers. This also applied to Twitter. 

The majority of Twitter users use the platform to watch entertaining video content on the platform. That's the reason why video content on Twitter earns maximum Twitter engagement. Furthermore, this also helps brands to convey their brand information properly. Through the video content, marketers can creatively craft their Twitter marketing campaigns that relate to the targeted audiences. 

The Majority of Twitter users Use The Social Media for Entertainment

Twitter is a platform that keeps you updated with all the latest news, events, and trends all around the world. The social media platform has risen as one of the most reliable sources of entertainment and news. Nevertheless, the audience behavior has faced a drastic change, especially after the pandemic.

According to survey results, most users use Twitter for entertainment purposes. Although Twitter was originally intended as a social media channel for information and news, users now go to the platform mostly for entertainment. This is all due to the growth in video content. Utilizing Twitter profile analytics tools can help you discover the best form of video content for your targeted audience.

The Twitter User Community is Expected to Grow by 2%

Twitter keeps growing in terms of its user base which makes it one of the major platforms for marketing. Based on study reports, Twitter is expecting a 2% increase in its user base this year. This will be a good motive for brands who are willing to broaden their social media presence or want to alter their target audience. Ensure you study the Twitter follower analytics carefully to understand your audience well. Social media analytics tools like Analisa.io  enable you to measure your brand performance on Twitter. This analytics tool presents you with followers growth, top tweets, to top hashtags, the tool provides you with a thorough Twitter metrics analysis for everything important to your brand improvement. 

More Than Half of Twitter Users Are Actively Interact with Brand Account

On Twitter, it is known that around 54% of users are willing to interact directly with brands. This makes Twitter an excellent social media platform for marketing. Make sure to check what is trending on Twitter. You can use Twitter profile analytics to track and analyze your Twitter performance regularly. Twitter profile analytics, you will understand which post generates more Twitter engagement and which is not so good. Therefore, you can optimize your Twitter marketing strategies.

The Rise of The Twitter Popularity Among Marketers

Here's another Twitter statistic that you might need to know to realize how potential Twitter is. Based on data, 67 percent of all B2-B businesses are using Twitter as a digital marketing tool (Statista, 2018). This figure really shouldn’t come as a surprise because of the number of active Twitter users.

Social media platforms, especially Twitter, have given rise to the possibility of engaging personally with consumers. This enhances the possibility of brand-building a multi-directional relationship between the brand and customers. Moreover, brand communication is no longer a simple one-sided speech whereby the consumers only listen. Consumers are now well-equipped to react, respond, and interact not only with brands and their messages but also with other consumers who are also engaging. It's become highly important for brands to not only be present on Twitter but also interactive and engaging.

Final Thoughts 

Twitter, as one of the most popular social media platforms, has always been marketers' go-to platform to build relationships with audiences. Marketers are always looking for ways to leverage it. Marketing on Twitter has proven its ability as a great way to get a brand in front of a wider audience. Twitter has proven its ability to help build brand-consumers relationships grow exponentially. However, marketers need to stay up-to-date with the latest stats to optimize the results.