7 Twitter Marketing Features that You Can Use to Increase Brand Awareness in 2022

By Analisa.io  | Sep 14, 2022 04:24 (edited)


Twitter Communities

Twitter Moments

Twitter Super Follows

Twitter Spaces

Twitter Blue

TweetDeck

Twitter Analytics


Twitter is one of the most popular social media networks in the world. It has more than 300 million active users and it is a great way to reach people who are interested in your brand, products, and services. Twitter is one of the most popular social media platforms that brands can use to increase their brand awareness. In this article, we are going to emphasize how these 7 Twitter marketing features can help you increase brand awareness.




Twitter Communities

Similar to the other online social community spaces such as Discord, Facebook groups, and Slack, Twitter Communities are online social communities’ that users create and moderate. Twitter Communities were initially invite-only, but now creators can decide to open their Twitter Community to the public so that anyone can join. Twitter Communities allows anyone to create a community for people who share the same hobbies, interests, and visions. For marketers, Twitter Communities is another tool that can be used to engage with their target audience and build a community around their brand. However, brands should not use Twitter Communities merely to hard sell or promote products and services to other users.

Use Twitter Communities to focus on real interaction and engagement, not promotion.

As a marketer, it is in our nature to promote products and services, it is part of raising brand awareness, however, it shouldn't be the main content strategy. Instead, try to focus on connecting with other Twitter users by posting content they are interested in. Using Twitter Communities, it's even easier to accomplish this, because you can tailor your content to specific sub-audiences within your broader followers. It's also an opportunity to learn more about your users and see which topics they discuss, what their pain points are, what challenges they face, and what resonates with them.




Twitter Moments

Twitter Moments was specially designed for all those users who need more space to discuss. A Twitter marketing feature called Twitter Moments can be used to facilitate you to create a Twitter Moment by developing a series of Tweet conversations on the same subject. If you have considered creating a Twitter Moment, you need to make sure you have a strong and sufficient topic in mind that will make users want to spend their time paying attention to your content.

You can utilize Twitter Moment in which you tell your brand story, and make it emotional to draw people’s attention. Or maybe you have a great customer story you want to share with your audience. Select your subject appropriately and let inspiration guide you through. However, a Twitter Moment that has a focus, an interesting punchline, and a direction will win over users’ attention. Make sure you follow the Twitter guidelines when using this feature. 




Twitter Super Follows

The new Twitter feature allows you to create a Super Follows database in which you can include all those loyal followers that never missed a Tweet. Through this Twitter marketing feature, you can offer your biggest fans bonus Tweets created especially for them.

This Twitter marketing feature can help your business thrive since you will have the chance to be closer to those followers who proved their fidelity. The Super Follows feature can help you increase brand awareness since more and more people will be able to learn more about your business due to the extra info they can get. It’s a win-win situation since you can make money as you provide exclusive content for your Super Followers. Use this Twitter feature for exclusive announcements, subscriber-only conversations, early previews, and unfiltered thoughts.




Twitter Spaces

Another way to encourage users to develop live conversations is by utilizing Twitter Spaces. In Twitter Spaces, any Twitter user can join as long as they have an account. The only requirement that you need to fulfill to build a Twitter Space is that you need to have at least 600 followers to create audio chat rooms. Every Twitter Space can accommodate up to 13 people, in which one of which is the host and there can also be two co-hosts. The creator of the Twitter Space is the host who establishes the rules and themes of conversation. The two co-hosts are the ones with which the moderator talks, and there are up to 11 listeners who attend the live show session.

Twitter Space can encourage users to have a close interaction while having the opportunity to get inspired

Twitter Space is one of the most valuable features for marketing. Twitter Space lets you record and also schedule a Space. This way, you can make sure you reach a lot more Twitter users. You can use this in-build audio chat room on Twitter to solve customer problems, do Q&A sessions with your clients, and offer product demos. More and more people use Twitter Spaces to get inspired in real-time and take advantage of the cultural discussions that appear around a big event.




Twitter Blue

Twitter Blue has long existed far before Super Follows, this makes Twitter Blue the first ever Twitter subscription. Twitter Blue is a feature that adds complementary data to the Twitter experience. Among the available new characteristics with Twitter Blue, you will get:

  • Bookmark Folders, this feature helps you to better organize your saved content.
  • Undo Tweet, it is helpful in case you have a writing error or typo.
  • Reader Mode is great for a better reading experience when you want to keep up with longer threads.
  • Discover new Labs, you can see more 10-minutes videos.
  • Customize your theme and Twitter icon.
  • Top Articles list, can help you be up to date when it comes to the latest news in your area of interest.




TweetDeck

TweetDeck also gives users the chance to improve Tweet compilations and plan Tweets. This is a free Twitter management feature that saves you a lot of time and gives you dashboards. By using TweetDeck you can also effectively cooperate with your marketing team. Using TweetDeck features will help your marketing team become more productive and better organized. You can cultivate a dashboard with all your scheduled posts, while you can also split your content into categories. Your marketing strategy will benefit a lot from a feature that backs up a great business plan. With just a few clicks, you will have everything in order, and this will save you from all the stress and trouble of losing important data.




Twitter Analytics

Twitter has the built-in Twitter analytics feature that provides data about your Twitter campaign performance or progress on Twitter. Twitter analytics provides data like engagement, views, and impressions. However, getting a more thorough performance report will help you measure your Twitter marketing campaign performance and develop a better marketing strategy to guide you to success. By monitoring your Twitter KPI, you will get insights bound to help you develop content that suits your audience’s needs. Furthermore, if you need to oversee more Twitter metrics, you should use Twitter analytics tools like Analisa.io to complete your Twitter performance report. Analisa.io is going to present you with the newest service that they can provide–Twitter analytics. If you by any chance want to know more about Twitter analytics or maybe you have any suggestions on what kind of data you need regarding Twitter analytics, you may leave a comment in the comments section of this article. 

Leave a Reply

Captcha failed to load. Please refresh your browser and try again.

FOLLOW US

NEWSLETTER

Fill your email below to subscribe to analisa newsletter

Captcha failed to load. Please refresh your browser and try again.