Twitter is one of the most popular social media channels in the world. It's not only used by individuals but also by brands, celebrities, and other influencers who want to promote their products or services.
To succeed on Twitter, you need to have a large audience. You can gain followers by tweeting relevant content and engaging with them regularly. However, you need more than a high number of followers, you must have good engagement with your followers to be able to spread your influence. In this article, we will give some tips to become a successful influencer on Twitter.
Optimize Your Twitter Profile
The first step you need to take if you want to become a Twitter influencer is to make sure that when people look at your Twitter profile, they want to follow, connect, or interact with you. You need to attract other people by what they find on your Twitter profile. Do not ignore your branding on Twitter.
Your Twitter bio should include your keywords, and tell people who you are and what you do to convince the right people to follow you.
Keep Your Tweeting Style Unique and Posts Share-Worthy Content
Another thing you need to do to become a Twitter influencer is by defining your niche and keeping your Tweeting style as extraordinary as possible. Avoid just copying other people's Tweeting style. Try to include your personality in your Twitter account.
You need to build a unique style that becomes recognizable and relatable to your followers. You need to be yourself. Always provide a different perspective on things and don't just follow the stream, never keep agreeing or disagreeing with others without having something unique and informative to add to it. You need to stand out from the rest.
Post Share-Worthy Content
To enhance the reach of your tweets, you need to create high-quality content that is worth sharing across the account. The more share-worthy your content is, the more retweets it will get. This will get your content to reach a larger audience and increase your chances of gaining more followers.
You need to find out what kind of Tweets your audience enjoys the most, and figure it out by analyzing the data from Twitter profile analytics. Understanding the type of tweets that people like to share with their friends and followers is a way to get more Twitter engagement, retweets, and increase followers.
Increase Traffic from Other Sources
To increase your followers on Twitter, you can use other sources or social media profiles where you are already getting good traffic and direct that to Twitter.
You can add a follow button for your Twitter account on your website or blog that will direct that traffic to Twitter and help you gain more followers. This is a relatively simple, yet effective strategy that works and can help you get more followers than you could get just by posting on Twitter.
If you are also active on other social media, you can include a link to your Twitter account on your profile. For example, if you have already established an Instagram account that has a good engagement rate, you can convince your audience to follow you on your Twitter page. If someone follows you on one channel, chances are that they are willing to follow you on other social media as well.
Stay Up-to-date with the Trends and Relevant Topics Related to Your Niche
The next thing that you should do to become a Twitter influencer is to utilize viral words and phrases that are trending on Twitter. However, you need to stay relevant within your niche.
Be the number one source that people want to go to when something within your niche is on-trend. Catch the new trends on the platform. This will help you build a great relationship between the influencer and followers. It will help you promote your tweets. Make sure you present things differently, and add your point of view every time you post something on it.
Use The Right Twitter Hashtags
One of the most important ways to get the interest of the audience towards your content is using the right hashtags. The hashtag itself was created for the first time on Twitter. When you post something on Twitter, make sure you add a hashtag in relevant posts and content. Always choose hashtags that are industry-specific and easily relatable.
The work of a hashtag is to bring your tweets to the attention of users who are also not your followers. It is an incredible strategy to be in the spotlight and get in touch with people who don’t know about you.
To get the right hashtags for your Tweets, first, you need to use a hashtag tracker for Twitter to find out the trending hashtags, and then you need to make sure the hashtags are relevant to your Tweets.
Tweet Frequently and Consistently
Unlike other social media platforms like Facebook and Instagram, where you can get away with posting once a week, Twitter requires you to post daily. To maintain your presence on Twitter, you have to tweet at least once a day to keep your followers informed and engaged.
Tweeting frequently and consistently will improve your Twitter visibility and engagement. Visibility and engagement are key signals for the Twitter algorithm.
Post at the Right Times
It is essential to know the best times to post on any social media platform to get maximum engagement and views. However, the right posting time can be said to be unique, these times differ from one platform to another and from one user to another. Therefore, you need to analyze the best time to post, especially on Twitter using Twitter profile analytics. This will help you to get the most effective content-posting schedule. Twitter Analytics can inform you when most of your followers are online and active. In addition, it provides personalized recommendations about the best times to Tweet for your specific account.
To get a deeper knowledge of the Twitter Analytics, we have published other articles that might guide you, 5 Key Facts about Twitter Analytics You Need to Know and The Ultimate Guide to Twitter Analytics for Your Business