As a fast-paced social media platform, Twitter can be unpredictable. But one thing that remains constant and you can count on is the Twitter algorithm. So, to boost your Twitter engagement, you should work with the algorithm. The key here is to be more active and consistent to gain visibility. Your tweets will spread as more people retweet, reply, and like them. So, here are seven tested tips to enhance your Twitter engagement.
Post Tweets Regularly to Boost Twitter Engagement
The first tip you can try to boost and manage your Twitter engagement is to tweet regularly. It will improve your visibility, increase engagement, and support you in building a solid audience. But remember to be careful and not overdo it. Too little tweet means less visibility, and over-tweeting overwhelms the audience and kills engagement, so balance is everything.
Generally, the recommended tweets that are considered the best way to keep your audience engaged are between 1 and a maximum of 5 times per day. If one of them is multiple tweets for a thread, it counts as one post. Also, when you post a thread or multiple tweets a day, don’t publish them all at once. You should give a space between them throughout the entire day and during your peak hours. It’s straightforward but a good strategy with great results when done correctly and deliberately. In addition, you should also post tweets a few times a week since tweeting only once a week is not enough for Twitter’s algorithm to recognize and push your tweets to the Twitter Homepage.
Schedule Your Tweets
Another tip to boost your Twitter engagement is scheduling your tweets. Also connected to the first tip, scheduling your tweets will help you post tweets regularly. There are a lot of things to think about and do to produce interesting and valuable tweets and post them consistently. By scheduling your tweets, you can focus on planning and preparing your tweets’ content and not worry about missing your tweeting time window. You can use a scheduler feature from analytics tools. These tools will not only let you schedule your tweets, but they will also automatically post and disperse your tweets at the best times throughout the day, generate trending hashtags, give daily limit tweets notifications, and generate a report on which tweets get the most interactions.
Post Thought-provoking Twitter Threads
Threads are expanded thoughts in a set of connected Tweets posted by one person. They are a great way to tell a story, provide additional context, and share important information and an elaborate point by connecting multiple Tweets. Whether you create threads to tell personal stories, elaborate jokes, or the latest news, ensure they have a meaningful topic, catchy opening, and compelling delivery style. These are some key factors that make threads interesting and encourage people to engage with them.
Creating and posting interesting threads can boost your Twitter engagement by inviting your audience and other users to engage with you in a conversation. They help you build relationships with your audience and increase your threads' visibility. The more people share, like, and respond, the more exposure your threads get.
Pin Your Best Tweets
Pinning a tweet is the best way to highlight your awesome tweet, important update, or news and create the first impression of your Twitter profile. A pinned tweet will remain on top of the other content on your profile until you remove them or replace them with another tweet. Every time someone visits your profile, the first thing they see is your pinned tweet, and encourage them to like and retweet it. It’s a great way to boost your Twitter engagement. Choose the catchiest Tweet or one with compelling images to tempt them to read and retweet it first before scrolling away.
Create Compelling Calls-to-Action (CTA)
Sometimes directly asking your Twitter followers to engage with your tweets can be a valid and effective strategy. When you use the right, compelling and powerful Calls-to-Action (CTA), you can inspire your followers and other users to take action and retweet your tweets. Some words you can include that are effective and among the most retweeted words are “Help,” “retweet,” “please,” “how-to,” and “follow.” Simple, direct, clear, and instructive verbs or command words can help cut down on decision fatigue, like “Sign up for your free trial,” “Download my guide,” and “Get your free instant quote.” Avoid using CTA phrases like “Click Here” because it can sound spammy or off-putting.
Participate in a Trending Twitter Conversations
Once in a while, instead of curating new content, try to search current trending on Twitter and respond to some tweets in it. A simple way to find trending and entertaining conversations to take part in, click the “magnifying glass” icon then click “show more” under the “What's happening” section. This section will display numerous trending conversations tailored to your area or by the topic of your interest. Check some of them out to participate by retweeting or replying to tweets that you find interesting. This will help you become more visible among people who have not yet followed you on Twitter and pave the way for greater engagement.
Promote Your Twitter on Other Social Media Platforms
Promoting your Twitter profile on other platforms or your website/blog (if you have one) can help invite more people to check out and engage with your Twitter account and also potentially gain more followers. All you have to do is share your Twitter profile, talk about your Twitter content to multiple social media platforms, and embed your Twitter profile on your website/blog. And to further amplify your Twitter content, you can choose your best or favorite tweet of the week, repost it to your other social media platforms, and include your Twitter handle in the caption.