Twitter is a social media platform that has been around for over 10 years. It is now the third most popular social media platform in the world. With over 328 million monthly active users, whether you use this social media platform to sell something or simply to promote your contents, Twitter is a great place to reach your audience and engage with them. The following are some of the strategies that you can use to increase your Twitter engagement:
Having Actual Interactions with Other Users
If you want other users to engage with your content, the first thing you need to do is interact with other users. Simply doing your best to respond in some way when other users tweet to you can go a long way. Giving an actual response tweet can be effective, especially if they’ve tweeted you or tagged you in a post that could generate a conversation.
This strategy will not only increase your Twitter engagement but will also enable you to start building a relationship between you and the audience you’re interacting with.
Utilize Visual Media Creatively
To get your audiences' attention, you need to create tweets that stand out. Because if it is too basic, it's highly unlikely that your tweets would get noticed. A visual tweet is known to gain more attention than an ordinary text-based tweet. As an example, Tweets with Gifs are more likely to get engagement compared to only text-based tweets.
Consider using a visual aspect such as a content-related picture in your tweet to get increased engagement. Or you can use an infographic on your tweets to better illustrate the information you want to share on your Twitter. Do not forget to be interactive with your audiences, because it will help to increase your Twitter engagement.
Include Content Related Hashtags on Your Tweets
There is no doubt that hashtags are tools to increase engagement. The hashtag helps users to search for a topic or trend on Twitter. It helps users to engage in a certain subject.
Hashtags also make it easier for Twitter users to visit your page when searching for similar topics. This is an incredibly helpful way to improve Twitter engagement.
Pro tip: Try to create a memorable, outstanding, and relevant hashtag for your content. Make sure you only use relevant hashtags.
Use Clear, Straight Forward Language for Your Tweets
Every time you tweet, write concise and simple sentences. Make it as if you are talking to your audience. This way, your audiences will appreciate it more. People mostly don't like sentences that are hard to understand. Try to always write your tweet in a clear, simple, and direct way. If you need to increase your Twitter engagement, don’t use vague or overly complicated words.
Pro tip: Read your tweet aloud before you post it. If you don't like how it sounds or if you don't feel like it will be understood easily, don't post it right away, try to edit it to make it simple.
Asking Questions and Utilize Interactive Polls
Asking questions is still an effective way to get connected with your audience. It is because questions kindle curiosity, which drives the human mind. Your audiences would love to give their opinions, tell their stories, and share their experiences if they trust that you would listen to them. Try to use these psychological tips to interact with your audiences to increase your Twitter engagement.
Ask simple questions like “What are you guys doing on holidays?”, or ask their opinion on a particular subject. It’s not only about Twitter engagement, questions will also give useful insight for your next content.
Moreover, you can use Twitter’s interactive polls as an effective way to ask questions of your audience. They’re easy to use and look terrific in the feed. Try to ask your audience's opinions about something particular, recent events, and trending topics. You can use a poll on something fun like their favorite things, you can try many things, as long as it's related to your content.
Create Valuable Content
For most people, social media has become a place where many users can share every idea that pops into their heads. You need to provide something more valuable to stand out from the rest. You can deliver valuable content in different ways such as entertaining, informing, inspiring, or persuading.
One of the most significant ways to grab more attention to your Twitter is to provide value, in whichever form you choose. It is because the value is something that will make users stay interested. In the end, it will help you achieve your main goal—increasing your Twitter engagement.
Tweeting at The Right Time
One of the most important aspects that will affect how well your Tweet performs or how many people will engage with your Tweets is timing. It's important to get your Tweet out at a time when your audiences are most active for a better chance of visibility and reach.
You need to know at what time your audience is most active on Twitter. Use Twitter analytics to analyze the activity chart of your audiences. When you perform Twitter data analysis, you’ll see patterns of engagement that you can utilize to reach a bigger audience over time.
As you now know these strategies, almost all of these strategies only require a little extra time and an adjustment to the content you may already be created for Twitter. Hopefully, you can use them to boost your Twitter engagement. Earning good engagement on your tweets is an important indication that your Twitter account has started thriving.