When you are running your Instagram account for a creator business or brand, you should pay attention to Instagram analytics. Unfortunately, Instagram isn't as easy to use if you have a personal profile. However, switching to your Instagram to be a business profile will grant you access to more useful information.

If you only rely on native Instagram analytics from the app, you won't be able to take full advantage of the opportunity. Mastering these third-party tools can help you improve your Instagram engagement and optimize the success of your Instagram campaigns. In this article, we are going to discuss 7 free Instagram analytics tools that you can use to get Instagram performance reports.

Analisa.io

Analisa.io is an AI-powered Social Analytics Software as a Service (SaaS) that provides Instagram and TikTok analytics for businesses of all types and sizes, from small businesses to large enterprises. Analisa.io is free to use, all you have to do is just type your Instagram and TikTok profiles username and get basic analytics instantly. 

You also have the option to upgrade to a flexible subscription plan for advanced and more thorough Instagram and TikTok analytics. Key features of Analisa.io's advanced tools include campaign reporting, follower audience demographics (including age, gender, and country insights), follower authenticity checks, influencer mapping, tagged Includes relationships, content analysis, release schedules, geolocation mapping, data alignment, and dedicated supports with account managers. 

Iconosquare

You can use Iconosquare's two-week free trial and a selection of free tools, such as a full Instagram Audit. Iconosquare enables you to manage new posts, monitor your Instagram analytics, and get to know how people perceive your brand. This free Instagram analytics tool provides analytics that helps you understand social metrics, including engagement rates, demographic data, content performance, trends related to engagement, impressions, posts’ reach, hashtags, and the performance of your Instagram Stories. In addition, it also allows you to track your competitors.

Socialinsider

Socialinsider lets you monitor the movement of your competitors on Instagram. With this Instagram analytics tool, you can look at the ongoing project of your competitors. It is important to improve your current Instagram performance. By using this tool, you will easily conduct a side-by-side comparison to make well-informed decisions. This tool also provides reports. Reporting is crucial when it comes to data. This tool gives you clear reports on content, engagement, and hashtags performance.

Squarelovin

Squarelovin is a free Instagram analytics tool that gives the data that you will need to perform an analysis of your Instagram growth. This Instagram analytics tool lets you obtain a monthly analysis of your posts, or a history of your posts broken down by month, day, or even hour. In addition, this Instagram analytics tool gives information about what your followers' interests are, and how to run further Instagram engagement to your posts.

Crowdfire

Scheduling posts, measuring performance, and tracking mentions of their brand, as well as curating content related to their industry from all over the internet are the things that Crowdfire can provide. This Instagram analytics tool presents your Instagram data in various user-friendly graphs. They also break down into a number of advanced metrics that show your Instagram performance over long periods of time.

Phlanx

You can type in any Instagram account to observe total followers, Instagram engagement rate, average likes, and comments per post using Phlanx. This Instagram analytics tool provides a free, easy-to-use Instagram engagement calculator. The valuable thing is that you can utilize it to review your own account, or someone else’s. That suggests you can use it to pre-screen potential Instagram influencers and brand ambassadors.

Brand24

Try to utilize Brand24 14 days free trial to monitor Instagram engagement and performance. As part of this, you can utilize it to enhance your Instagram analytics on Instagram’s native insights. Brand24 compiles insights on what Instagram users say about your brand. For example, it can analyze the tone of conversations, track multiple hashtags, and give a list of trending Instagram hashtags to help you increase your Instagram reach. Most importantly, it offers qualitative data to go with Instagram Insights’ quantitative data. 

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