TikTok is booming with more than 1 billion active users. This platform enables users to make short videos with added effects, and sounds. The video-based social media TikTok has significant promotion and engagement potential for brands. Some brands are already leveraging this app capability to promote their products.
So, how do you create fresh new engaging content for TikTok to promote your product? This article has covered some new ideas for your TikTok marketing campaign. Try these seven ideas to craft new TikTok content to promote your business.
Create Educational Videos
Do not underestimate the power of educational content. Besides entertaining content, sharing educational videos is also a powerful way to get audiences' attention.
Crafting educational content that is still related to your brand, product, or industry can help enhance your credibility and brand image. You will gain audiences' trust in your brand. Audiences will associate your top tips with your brand, giving an extra layer of trust while increasing engagement.
For example, if your brand produces a daily body care product, you can make educational videos about the ingredients of your product, and tell them each ingredients' benefits.
Pro tips: encourage your audiences to ask questions about your products or brand. Then answer it in an educational video with bite-sized pieces of information. You can consider posting a series of educational videos to share tips and hacks.
Celebrate Special Occasions
Special occasions and holidays increase your brand's chances to go viral on TikTok.
If you’re into selling women's clothes/products, for example, occasions such as international women's day will be perfect to post encouraging videos about women empowerment.
TikTok users tend to search for content using hashtags on special occasions and holidays. Add special hashtags on these days of celebration content to increase your reach and TikTok engagement.
Create a Branded Challenge
One of the most favorable forms of a call to action on TikTok is challenges. Ask audiences to do something, record, and share their reactions.
Do not forget to ask your viewers to use your product uniquely and interestingly. For example, seizing a moment with friends and families, recreating something new using your brand’s example, sharing a special dance move that your brand has created, etc.
Challenges work because they encourage audiences' creativity. This will also help spread brand awareness and build a strong image around your brand’s social presence. Add your branded hashtag or create a special challenge hashtag that will increase the chances to go viral and boost your TikTok engagement.
Create Tutorials, Easy Do-It-Yourself Content
TikTok video format allows you to communicate your product and services through quick how-to tutorials that get the message across promptly.
In general, tutorials of all varieties give a significant impact on raising engagement rate and increasing viewers. It's because everyone is eager to try something new, especially if you can make it short and easy to follow.
For example, if you are selling l cooking utensils, you can make quick cooking tutorials, which are popular on TikTok. You can place and highlight the use of your product in the video.
Use Trending Music to Showcase Your Product
From the beginning, TikTok is all about music. There are so many ways to leverage this. Create highly entertaining content, and display some of your products uniquely and freshly. Then, find a trending song that is still fit to your brand and see what interesting visuals you might be able to create to accompany it.
Using trending songs can increase your content's chance to go viral, this will eventually increase your reach and TikTok engagement
Encourage Users to Post Creative Content While Using Your Products
Use a call-to-action strategy to encourage your consumers to post creative content and tag your TikTok brand's account while using your products. By applying this strategy, you can also get user-generated content. One of the most important benefits of user-generated content is that it assists as an excellent proof of your brand's presence.
Content from real customers improves your brand's credibility and brings your brand's promises into a real-life experience. This way, you can not only increase your TikTok engagement but also enhance your brand's trustworthiness.
Partner with Influencers to Co-create High-quality Content
Co-created content marketing with TikTok influencers is a great tool to increase your brand awareness. It increases efficiencies concerning cost and time savings. Moreover, it is also more impactful, and if implemented properly, it will help you ignite relationships, encourage your audience to engage with you organically, and achieve your business goals.
For example, you can create collaborative content with the influencer showcasing your product and include your branded hashtag in the content.
While collaborating with influencers, ensure that your target audience aligns with the influencers'. Collaborate with those who work within your niche and share the same values as your brand does. Last but not least, always use TikTok analytics before and after creating a TikTok influencer campaign to measure your success.
Creating content to promote your product on TikTok might not be as easy as you think. However, it's not an impossible task. To succeed, your strategy and TikTok content ideas need to be strong and provide valuable information to your audience. Hopefully, those ideas mentioned above will give inspiration for your next promotional content.
If you would like to know more details about how you and your brand can improve your video marketing strategy and create more engaging videos, then check out our articles 6 Epic Strategies to Grow Your Organic TikTok Engagement and How to Use TikTok Analytics to Promote Products on TikTok