6 Ways Fashion Brands Utilize TikTok in Marketing

By Joseph Schneider  | Sep 22, 2021 02:53


Post Makeover Videos

Fashion and Style Tutorials

Broadcast Virtual Fashion Shows

Engage with Hashtags

Collaborate with Top Influencers

Promote Sustainability with Brand


TikTok has taken the digital world by storm. Its success rests on its simplicity and unique premise. Fashion brand managers realize its potential as an affiliate marketing tool. It makes it easy for large and small brands to connect to their target groups with minimum investment.



Post Makeover Videos


There is no better way to boost your brand than sharing image makeover videos. Create colorful clips of models sporting your brand. Edit the clip with a 'before' look and 'after' look with your clothing or accessory emphasized. Doing this is a fun way to engage with users. It lends authenticity to your brand and makes it recognizable. Make use of such transformation videos whenever you launch a new product. Spend time on editing the footage well for the best results.



Fashion and Style Tutorials


The younger gen loves fashion tips. Whether it is tips on pairing colors or wearing an outfit best, they love consuming such content. Showing styling options and ways to transform your look are always a big draw. You can use it as a marketing tactic to earn Affiliate Commission and make your brand visible to new audiences. A well-made video will get shared among friends and social media. This is a great way to get publicity at little to no cost.



Broadcast Virtual Fashion Shows


Make TikTok your fashion ramp to
host virtual shows and events. Start dropping teasers about the big event several weeks in advance. You can create small but colorful videos to keep your audience curious. Get your users excited by creating challenges where they can upload their own clips. Creating virtual shows keeps your brand name in the spotlight. It enables the creation of a loyal community of fans who will spread the word about your brand.

 

Pro Tip: Before going live, find the Best TikTok Posting Time based on your follower's location.



Engage with Hashtags


Hashtags are very popular on TikTok. All types of brands use them often to reach their target users. It costs almost nothing to use hashtags and drive the marketing of your products. Create campaigns during popular global events. For example, you can challenge uploading casual party wear to coincide with a famous fashion show. Give out prizes and goodies to encourage users to endorse your brand. Watch out for trending hashtags by competitors too! You can find the trending hashtags using TikTok Analytics. Hashtags play a crucial role in increasing the TikTok Engagement rate.



Collaborate with Top Influencers


TikTok is an excellent Launchpad to boost your fashion brand. Just like Instagram, TikTok influencers play a
 crucial role at TikTok. A top celebrity endorsing your brand sends the proper signal to your target users. Make creative Ads and collaborate with famous TikTok influencers and other content creators. TikTok also allows you to use paid ads to boost your affiliate marketing. Use paid media along with influencer collaboration to give your brand an edge over your competitors.



Promote Sustainability with Brand


The new generation is all about sustainability. They have a strong sense of attachment to nature. Youngsters relate to a brand that focuses on sustainability. They love companies that promote reuse and recycle to reduce their carbon footprint. Studies show that more than 70% of youngsters are likely to buy from a sustainable brand. TikTok offers the perfect space to use sustainability initiatives to anchor your brand. Create
sustainability hashtags. It's a great way to keep close to your audience.

 

If you are a fashion brand, you must jump on the TikTok wagon without delay. It is a cost-effective and fun way to market your brand. The fashion industry uses TikTok to connect with Gen Z. Leverage its full potential for your campaigns and brand promotions.

 

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