6 Ways Brands Leverage Social Media Analytics For Businesses

By David Lim  | Oct 05, 2022 07:09 (edited)


Competitor Assessment

Trend-Based Content Creation

Customer Insight Acquisition

Marketing Campaign Monitoring

Top-Performing Channel Identification

Improvement of Customer Service


Social media is vital for businesses because it allows them to create a communication channel to reach their ideal audience. Companies can attract the attention of potential customers by allowing these users to discover their products and services through these digital platforms. Furthermore, these channels assist organizations in producing informative content that can establish the authority of their online brands, encouraging prospects to trust them.

Since social media has a lot of benefits in promoting a brand, entrepreneurs need to ensure the effectiveness of their marketing initiatives. Thus, they need to use social media analytics to monitor their campaigns' return on investment (ROI) by collecting data from their online audience. After gathering these insights, they can learn which strategies are effective and which need further improvement. 

This article will walk you through the six ways businesses use social media analytics to boost their brands. 




Competitor Assessment 


In a highly competitive eCommerce environment, businesses must stay ahead of their competitors to gain a higher market share. With that, they run a thorough competitor assessment that evaluates the performance of a company's products and services within their niche compared to other brands. In addition, they can discover an unfulfilled need in their industry, allowing them to tailor their marketing efforts to a specific audience and improve their online presence.  

Since competitor assessment is critical in digital marketing, modern businesses must use social media analytics to win their target market. This process allows them to determine their direct and indirect competitors on the social media marketplace by checking which brands are currently ranking for specific keywords in search engines. Alternatively, they can use this activity to find the best TikTok influencer who will promote their brand on various social media channels to gain a competitive edge.




Trend-Based Content Creation 


A market trend is crucial in marketing because it can alter how customers respond to products and services. When companies know which trends are happening in the industry, they can keep up with the latest technologies that can automate their promotional strategies. As a result, they gain more opportunities to expand their businesses, allowing them to reach more prospects. 

Since market trends can help companies grow their brands, they use social media analytics to monitor these trends and improve their content marketing tactics. For instance, they may use these insights to filter messages for their target audience using content marketing, data-driven campaigns, and personalized emails. In addition, they can use this process to find the best Instagram posting time so they can effectively take advantage of the availability of their ideal audiences.




Customer Insight Acquisition


Understanding customer preferences is critical in business because it enables companies to create offerings that address their customers’ pain points. When businesses can provide products and services that meet their needs, they may encourage their satisfied customers to recommend their brands. As a result, they receive more qualified leads, which may convert them into loyal customers who make repeat purchases from their businesses. 

Since understanding customers’ needs is critical to a company's success, modern entrepreneurs use social media analytics to gather helpful information about their customers. They frequently use this process to anticipate their audience's demands and purchase patterns by monitoring their audience's real-time digital activities. Furthermore, by categorizing their clients and driving more value to the brand, they can avoid creating generic cross-selling initiatives that will yield ineffective results. 




Marketing Campaign Monitoring 


Campaign monitoring is the process of measuring the performance of marketing campaigns on different channels. This activity is essential for businesses because it allows them to understand why they don't receive enough Instagram engagement from their audience. Instead of guessing why they aren't generating higher sales revenue, companies can improve the strategies that will resonate with their ideal consumers and encourage them to engage with their content. 

Since monitoring the effectiveness of digital marketing campaigns is vital for companies, they use social media analytics to track their initiatives. For instance, they might collect information about the demographics, connections, purchasing behavior, interests, and interaction motivators of their audience on these platforms. After doing so, they can develop buyer personas that will help them target different market segments or learn which products are worth launching for your online business to receive more sales. 




Top-Performing Channel Identification 


While social media can help organizations promote their brands, some platforms don't generate active engagement from the users. Even if it's tempting to have a presence on every available channel, business owners should avoid doing so because it’s time-consuming. Instead of regularly managing four to five accounts, they should figure out which apps are frequently used by their ideal customers and focus on the most relevant ones. 

Companies first assess their respective industries to identify the top-performing social media channels using insights about their competitors' online activities. In addition, they check their website analytics to review where their visitors usually come from and assess which content types they typically click. After gaining this information and selecting the most effective platform for their brands, they can manage their affiliate marketing programs to cater to their ideal audience. 




Improvement of Customer Service 


Customer service is essential in digital marketing because it enables businesses to assist customers whenever they encounter problems with their products and services. When a company can effectively resolve these issues, they avoid receiving negative online reviews about their business. As a result, they can improve their customers’ experience and grow their brand while protecting their reputation.

With the help of TikTok analytics, businesses gain complete visibility into the entire experience of the account visitors so they can detect dissatisfied customers. Once they collect these insights, they enable their customer support teams to send emails that offer a resolution to their particular issues. Since their customers receive instant responses, the company can quickly avert the situation and improve their clients' experiences, preserving their credibility. 




Key Takeaway 

As a business owner, you should constantly monitor the performance of your digital marketing campaigns to improve your strategies. With that, you must consider these six ways other brands use social media analytics to grow their businesses. After doing so, you might be able to understand why your content initiatives aren't generating engagement from your audience and learn how to improve your tactics.


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