TikTok algorithm is highly developed and uses ranking elements like user interactions, captions, sounds, hashtags, time spent watching a video, device, and account settings. TikTok understands the value of a specialized algorithm for its users. If you are one of the many using TikTok, you know how difficult it can be to get your followers to interact with your content and boost your TikTok engagement.
If you want to grow your organic engagement on TikTok, these six strategies will help you get more views, likes, and even comments on your posts.
Optimize Your TikTok Profile
The first thing to do to grow your organic TikTok engagement is to make sure you have a properly structured TikTok profile page. This strategy will persuade more people to follow you, which will eventually boost the amount of exposure for your video content.
Do not forget to upload a good profile image or video, a clear bio description. If you have other channels/pages such as blogs, YouTube, Instagram, Twitter, and/or Facebook, put and link it on your TikTok bio.
Almost all viral posts on TikTok are high-quality videos. There are almost zero blurry videos that are going viral. Posting high-resolution videos boosts the odds of your videos being seen, because users like bright, aesthetically fascinating content across all platforms. On TikTok, the first milliseconds of your video might determine whether it earns a lot of impressions or none.
These days, most smartphone cameras are already great—they will help you produce good video quality for your TikTok. Ensure you have good lighting and good sound quality when you are speaking in your videos. Try to invest in proper lighting or a light ring if you do not have access to proper light, especially if you are shooting your videos at night.
Discover Your TikTok Audience Through “Sounds”
At first, the concept of “sounds” might be a little confusing. Unlike on the other platforms, on TikTok, creators can insert the audio file from their original video content into a sound, which is possible to be used by other creators. If a sound becomes popular, it becomes a “trend.” When this happens, thousands or even millions of other TikTok users could use the same sound with a new creative version.
Although it is difficult to make your sound viral, another great way to reach more visibility, new audiences and boost TikTok engagement is by using other people's TikTok sound. The reason is that numerous TikTok “trends” revolve around trending sound or music on TikTok at any given time. These are how to discover trending sounds:
- Open the TikTok App
- Click the (+) button, like you’re going to create a video.
- Click “Sounds” at the top of the screen.
- Visit the “Recommended” section or “Playlist” section, which captures different trending or viral sounds circulating sounds in real-time
Make Educational and/or Entertaining Content
Trending challenges or viral content might attract many viewers, but to improve your organic TikTok engagement, you need them to stay on your page, not just visit your profile once. People stay on TikTok to get something from your content or to be entertained. TikTok content has 15-60 seconds to tell a story, but if you fail to catch your audience within the first 1-2 seconds, do not expect them to keep up until the end of your video. Analyze your content (niche) and learn how to create that to be more entertaining and/or educating. To boost your TikTok engagement, try to create engaging and educational content that delivers value to your followers.
Utilizing the TikTok Share Button
One of the most effective strategies to boost your organic reach and TikTok engagement is the share button. TikTok rewards your profile with better engagement whenever someone shares your TikTok video on other platforms. Therefore, it is also significant to share your videos on other channels such as Instagram.
When your followers from Instagram click on your TikTok video link to open it on the TikTok app, the TikTok algorithm will reward your account with better engagement. More people share your videos across other platforms, you will increase the possibility that your content goes viral and earns millions of viewers.
Post at the Right Time
Last but not least, one of the most promising strategies to boost your TikTok engagement is to make sure you post your content on TikTok at the right time. When is the best time to post? It is, of course, when your audience is most likely to be online.
The app has many features that make it fun to use, but one of the most valuable features for marketers is growing an account's organic engagement. TikTok does not have an algorithm for deciding what posts will be shown to other users, which means there is no guarantee that the posts with the most likes or comments will show up on people's home feeds. This means that you have to get creative with your strategies to get your content seen by more people.