5 Ways to Level Up Your Instagram Branding

By Analisa.io  | Dec 19, 2022 10:18 (edited)


Find Your Instagram Brand Personality

Refine Your Instagram Visual Branding Strategy

Create Your Visual Branding Guidelines on Instagram

Collaborate with Other Instagram Brands

Have Fun and Connect with Your Instagram Audience


Brand awareness is one of the essential factors for your business to grow. It helps your business to be recognizable and build trust. The more recognition your business gets, the more trust it earns, and more trust means more customers are willing to buy your products or services.


There are several strategies to build and improve brandings, such as Search Engine Optimization, Search Engine Ads, Content Writing, and the most powerful, social media marketing. Social media marketing, especially Instagram, if done right, can work wonders for your brand awareness, Instagram engagement, traffic, and business conversion. So, here are five secret ways to level up your branding on Instagram.




Find Your Instagram Brand Personality


You can improve your branding by finding your brand personality. Brand personality is about the human traits of a brand. It represents your brand and how your audience and customer can relate to your brand. The more your brand is relatable to your audience and customer, the more they are preferred to purchase from your brand.


To find your brand personality, you have to know your target marketing first. This will help you pinpoint which primary personality types you have to focus on. There are five types of personality, Excitement (easygoing, lively, and youthful), Sincerity (generous, thoughtful, and value-oriented), Ruggedness (rough, outdoorsy, and sporty), Competence (accomplished and authoritative), and Sophistication (elegant and renowned). Choose and focus on one personality that is most relatable to your target marketing.




Refine Your Instagram Visual Branding Strategy


Instagram is a social media platform that appeals to its users through visuals. Hence, refining your visual branding strategy is essential to level up your branding. Consistency and your brand personality is the key to this Instagram marketing strategy. Choose your brand color palette, logo, pattern, font, and slogan based on your brand personality. Find out which color embodies your brand personality and appeals to your audience the most. The color scheme has a significant role in branding, and each color represents different characteristics and evokes different emotions. 


Afterwards, try to only and consistently use your refined visual branding on your Instagram content and profile page, other social media profiles, and your brand website. Over time, the consistency will become apparent, and your audience will recognize your brand even without seeing your logo or brand name. It will be a prominent level-up on your branding to reach this type of recognition.




Create Your Visual Branding Guidelines on Instagram


The next step is to create your visual branding guidelines on Instagram. Visual brand guidelines ensure consistency in your branding, graphic design, and marketing. So, when it comes to how to visually present your brand, everyone will be on the same page and save more time in the long run.


Some examples of what you can lay out in the guidelines are your brand color schemes, relevant taglines, font pairs, logo usage and guidelines on composing imagery, brand voice, graphic suggestions, and so much more. These guidelines are essential to keep your online presence branded and cohesive, especially when you work with a team.




Collaborate with Other Instagram Brands


Another way to level up your branding, you can try collaborating with another brand instead of with Instagram influencers. Brand X brand collaboration is gaining more popularity and offers plenty of benefits. The key benefits are to pave the way to a new target market and attract potential customers. The chances of these benefits are greatly increased because your brand talks to two groups of customers, and each brand signals that both brands can be trusted.


Plus, this strategy is less expensive than digital advertising but offers quite an impact on your branding and marketing, making it one of the most powerful and cost-effective strategies for your brand. Some examples of successful brand X brand campaigns are Fenty X Puma, Lego X Stranger Things, and Marvel X Pandora.




Have Fun and Connect with Your Instagram Audience

 

As a social media platform, Instagram's first and foremost purpose is to provide a place for people to socialize and communicate with each other. As a brand, it is necessary to remember this and strengthen your branding by regularly engaging with your audiences and customers. Socializing will build trust and humanize your brand so your customers are able to relate even more to your brand. 


You can start engaging with your audiences and customers by responding to their comments with replies and likes. From there, you can continue to gradually increase the Instagram engagement intensity to show your customers some love and inspire more audiences and people to engage with you. For example, you can post behind the scene content to show how your team works behind their favorite brand, give follow-back, discount codes, free product samples and public shout-outs, organize giveaways and interactive content, and involve them in user-generated content (UGC).


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