TikTok currently has more than 1 billion monthly active users and 3 billion global installations. TikTok has rapidly evolved into one of the most engaging social media platforms in the world. Not only does the platform bring in big spectators, but it also shows off the highest engagement rates on social media.

TikTok opens up a world of audiences who are not only highly engaged but also consistently active. Similar to other social media platforms, the engagement rate plays a significant role in TikTok algorithms. Thus, when you successfully earn likes, comments, and shares from other users’ videos on TikTok you will get better TikTok engagement. In this article, we will share the 5 ways that you can follow to maximize your TikTok engagement rate using engaging videos.

Riding the Wave of Viral Soundtrack to Boost Your TikTok Engagement

Trending and popular soundtracks are the key ingredients to increasing reach and TikTok engagement. TikTok was famous for its trending soundtracks. Some even say music is the core of TikTok.

Viral soundtracks on TikTok are one of the greatest pieces of evidence for the utility of TikTok popularity in social media marketing. When a TikTok video catches on and begins to spread, millions of new users can get in the loop within a day or two. The best way to utilize the power of the viral TikTok soundtrack is by riding the waves of what already exists.

On TikTok, there are a lot of popular soundtracks that reach millions of views. The key to riding the wave is selecting the most relevant soundtracks from the viral TikTok music list. Don't forget to personalize your clips, add a touch of your identity, and create extraordinary videos for your TikTok audiences. Pay attention to the trending songs on the 'For You' page, and create a personalized video using the viral soundtrack.

Telling Stories with Several Part TikTok Videos

TikTok is a platform in this digital era. TikTok offers creators the ability to share content about various stories and narratives to a broad audience all over the world. On TikTok, you can tell stories in interesting ways by utilizing its features. For example, some TikTok business accounts share stories about their business to promote their products and services.

Create stories and trigger your TikTok audience's curiosity. Let them enjoy your story, but don't forget to fill it with something that can make your TikTok audience crave more stories.

You can maybe share knowledge within your expertise, talk about something related to your product, and drag it to another episode. If your story was triggering enough, the TikTok audience would eagerly await the next part of your video, which will significantly help your TikTok content get viral and boost your TikTok engagement.

Stories on TikTok have been proven to bring impressive results to TikTok engagement rates. Don’t forget to keep it unique and genuine while sharing your story.

Sharing Inspirational TikTok Content

There are many kinds of videos on TikTok that can help you generate views and broaden your reach. One of the most engaging TikTok videos is those that can spark inspiration in the TikTok audience's mind.

Using inspirational content on TikTok increases the chance to share your values while generating viewers and getting new followers. While inspirational content is great for fitness gurus, lifestyle creators, motivators, and entrepreneurs, it can also work for any type of creator or brand. Before making the videos, reflect on the values you want to share, your goal, and what you think will resonate with your TikTok audiences.

Educating While Entertaining Your TikTok Audiences

Who says educational content fails to entertain TikTok audiences? Educational content doesn't have to be boring. You can surely educate your TikTok audiences while entertaining them in the same way. So, now you don't have to worry, it’s time to share your knowledge, skills, and expertise. Share valuable knowledge and guide TikTok viewers through an educational video.

This type of content works like magic because it can be used for any industry or niche, and you can share your knowledge about a subject that you are specifically good at.

Furthermore, if you are a brand's representative, you can make TikTok videos sharing about the product with your TikTok audience. For example, if you sell a skincare product, you can make a video that explains the product's ingredients and what benefits it can give to its users.

Leverage Influencer Communities

TikTok influencer marketing is known to be one of the most effective marketing strategies. If you need to grow your TikTok engagement and increase your followers on social media platforms like TikTok, you need to collaborate with the influencers on the platform.

TikTok influencers are the most popular and engaging element on the platform. You can find millions of followers and likes on their content because they already built their communities.

When you intend to boost your brand exposure, begin by collaborating with the right TikTok influencers in your industry or niche and create engaging TikTok content with them. Influencers have the ability to encourage their followers to do certain things that they ask, thus, you can ask their followers to follow your TikTok account, which will significantly boost your TikTok follower growth.

Pro tip: start a partnership by selecting a relevant influencer within your niche or industry and approach them about this strategy, don't forget to track your TikTok performance using TikTok analytics tools such as Analisa.io that will give you thorough information regarding TikTok engagement, followers growth, content performance, and so on.