TikTok is a social media app that allows users to create and share short videos with others. It has become one of the most popular apps in the world, with more than 500 million monthly active users.

The TikTok app has a number of features that make it very attractive to teenagers and young adults, such as its easy-to-use interface, its emphasis on creativity and spontaneity, the ability to connect with other users through ‘likes’ and comments, and the option for users to engage in live video chats. In this article, we will discuss some tips on how to increase TikTok followers' growth.

Know Your Target TikTok Followers

Having a huge number of TikTok followers is nice. However, it could be better if you have a lot of TikTok followers who are genuinely interested in your TikTok content. The first step to getting real, organic TikTok followers is knowing your target audience.

Before you create any TikTok content, find out the answers to these questions;

• What kind of content your target audience is looking for on TikTok?
• Do they want educational videos or entertaining short video clips?

To get maximum growth on TikTok, it is utterly important to identify your target audience and create content for TikTok users accordingly. One thing you need to keep in mind is that you cannot satisfy everyone, so it is essential to your marketing strategy to figure out the demographic of your target TikTok followers and create original content based on their particular needs. Find out what your audience is into. You can also use other social media platforms you are active in to ask your followers what kinds of content they enjoy seeing on TikTok. 

To get to know your target audiences, you can use TikTok analytics tools such as Analisa.io. This tool will provide you with full information about your organic TikTok followers, publications' posts, and metrics. Those are some of the measurements you can use to come up with to boost your TikTok marketing strategy.

Insert Call To Actions (CTA) at The End of Your TikTok Videos

Do not hesitate to add a call to action (CTA) at the end of your TikTok content. This can be another great way to get more followers on TikTok. Try closing your videos with CTAs to visit your profile, check out similar videos or follow your TikTok account. You can do this by adding a simple text sticker towards the end of your video.

However, adding CTA in every TikTok video that you post can give a bad impression in your existing followers’ eyes. Try not to overdo it. Adding CTA occasionally in your TikTok video will not do any harm. No one will mind if the occasional video has a call-to-action to follow your content.

The best time to use this TikTok strategy is when you’re creating a video series or posting a multi-part video. Simply add a text sticker that says something like, “Follow us to watch part two!”

Use The Relevant TikTok Hashtags and Challenges You Find on The Discover or 'For You' Page

One of the many benefits of adding relevant hashtags is giving you the chance to display your content to a broader audience. TikTok hashtags are an incredible strategy for making your content easily found. Furthermore, TikTok hashtags will also increase your TikTok engagement rate. On TikTok, you can add hashtags to videos to make them more discoverable. When TikTok users search for something using certain hashtags, they will likely see your video too.

You need to use relevant hashtags such as branded keywords, generic keywords, etc. You can also consider adding popular hashtags to those specific to your TikTok video. Although general hashtags are good, it might be more challenging for your content to ensure its place on the For You page if you don't use specific hashtags. To find out the relevant hashtags that will work effectively, you can use TikTok hashtags analytics. These tools will help you curate the most relevant TikTok hashtags.

Consider Posting Your TikTok Content on Other Social Media Platforms

Promoting your TikTok content or cross-promoting on other social platforms is one of the best strategies to drive traffic directly to your TikTok account. TikTok made it possible for its users to save their posted TikTok videos and then automatically add a TikTok watermark on the content. This way, you can also share the content to other social media platforms you are active on. The strategy allows you to subconsciously promote your TikTok account to loyal followers on any other social media platforms you are already active on. It's a great way to gain TikTok followers as followers on other social media accounts are already interested in your content.

Pro tip: ensure that you still create specific content for your other social media such as Instagram and Facebook, according to the needs and objectives of your business and those accounts. Be careful not to just use TikTok content.

Seek Guidance from TikTok Analytics to Post Your TikTok Content

Use TikTok analytics tools to measure your TikTok performance and find out the trend when your audience is online, your most watched videos, and the most engaging videos. TikTok analytics will guide you to create more content that attracts new TikTok followers while ensuring your TikTok engagement with recent followers.

Use TikTok analytics tools to get the important stats for any TikTok profile. By using TikTok analytics you can also improve your influencer marketing using insights into creators’ audience demographics, engagement, and performance of their video and hashtag challenges.