Influencer marketing campaigns are a great way to engage your audience and generate leads. But what types of influencer marketing campaigns can you apply on Twitter? In this article, we'll talk about the 5 different types of influencer marketing that can be applied successfully on Twitter.
Sponsored posts or tweets are the most explicit campaign types. This is the most popular and widely used Twitter influencer campaign type. The motive behind this type of Twitter influencer campaign is that the influencer can help you get a broader reach. Twitter influencers are needed if you want to get more attention from Twitter users because even if your content is terrific, it is very likely that your content will not get enough impression without influencers' support.
In Twitter sponsored posts, brands hire influencers to create promotional content to represent the brand. Therefore, the brand should give guidelines, goals, and themes that align with the brand's image and value.
Twitter influencers are usually active on multiple social media platforms, and even some of them have their websites or blogs. That's why if you are collaborating with the right and reliable influencers, it can bring more benefits for the brand as they help to broadcast your brand image everywhere continuously.
Twitter Product Reviews
A few years ago, word of mouth referrals used to be like “You should check out this new pastry shop in this city. They have the best croissant I’ve ever had.”
In this digital era, word of mouth looks a bit different. Nowadays, consumers are more likely to rely on the opinions of key opinion leaders or highly influential social media users known as “influencers”—when they want to decide where to eat, drink and shop.
Product reviews are a type of Twitter influencer marketing campaign where the brand has to send their products to the assigned influencer so that they can use your product to make content that explains their personal opinion after having the experience of trying your products.
You can give them the liberty to share their experiences so that they will look more genuine. Reviewing their experiences and creating content to be posted on their social media platforms is also called product seeding.
Twitter Account Takeover
Twitter account takeover is a type of Twitter influencer marketing campaign that needs an exceedingly high level of trust since you have to give the chosen influencer your account's security information, such as a password.
When an influencer takes over your brand's Twitter account and shares content during a set period, the campaign is called a social media takeover. The period usually lasts about a day. However, for some special events or occasions, some take around a week.
Along with the rapid growth of digital marketing, a Twitter account takeover can help your brand reach more audiences and get trust from your customers or prospective customers. Takeover can also increase your Twitter engagement rate as the assigned influencer has interaction with your and their audiences.
Pre-Release or Pre-Launch of Your Product
The pre-release or pre-launch of your product campaigns is quite known nowadays. As there are a lot of new products coming out every month, brands need to trigger enthusiasm for the customers while they wait for the release date. Pre-release campaigns are perfect for an influencer marketing campaign.
Brands can optimize the benefits that they get from this campaign by collaborating with influencers. The sense of exclusivity that this kind of Twitter influencer marketing campaign brings back to customers and prospective customers makes them know about the products before it is released.
Exclusive Product Discount Codes
Other Twitter influencer marketing promotion methods, such as discount codes, can also be given to influencers to share with their followers. The more related to sales the influencers’ posts are, the better it is for your brand.
With this Twitter influencer marketing method that offers premium codes for shopping, you are allowing Twitter influencers to expand your overall reach for you. It is a kind of Call-To-Action feature that stimulates customers to take action and make a purchase as soon as possible. When they see the Twitter influencer who they trust sharing a discount code, they might jump straight to the final steps if they were still hesitating before.
To sum up, influencer marketing is the most effective way to reach your target audience. It is known to be the most effective strategy to reach a wide range of customers.
Twitter influencer marketing can be done in many different ways. You can either use micro-influencers or big brands or both together to get maximum exposure for your campaign.