In a world where the attention span is shorter than ever, it’s hard to get people to engage with your content. But there are ways to make that happen. This article will cover a few different strategies that you can use to improve your engagement on Twitter.
Keep Your Tweets Brief and Valuable
Although Twitter has increased the character limit to 280, a long, wordy Tweet is not great if you want to get Twitter profile engagement. It has been proven that shorter tweets generate much more attention than the longer sentences on Twitter.
Thus, when you desire to increase Twitter engagement, it’s best to keep your tweets between 80 to 110 characters. This would mean that you create a concise copy that says exactly what is needed. Tweets that are brief yet valuable have greater possibilities to be retweeted, giving users enough space to add their thoughts.
To support your brand's growth and support your brand's online presence, it's highly recommended to share information that is relevant to your brand's niche and value. This can be inspirational content, entertainment, or any knowledge related to your business that you can share.
Every tweet counts to make an impression on your brand and increase Twitter engagement. Avoid posting random content unless there is a strong value attached. A great number of followers will unfollow your brand's Twitter profile if you don't give more effort to making good content that can boost your Twitter profile engagement.
Share Your Website Links and Videos to Engage Your Followers
Twitter is a perfect place for your brand to share information with your audience. Share your website link, including the bestselling products or services, when a sale is coming. Let your audience get the latest information about your brand from your Twitter page. You can also share valuable information pieces as blog links from your website. If you do this, every engagement you get will be directly reflected in your website and turn, also affect sales. Tweets with links–especially links to images drive not only click-through rates but help to enhance brand messages to people beyond just that account’s followers.
Use shortened links to make sure you give a professional look. Attach interesting images that can encourage your audience to visit your website. To get more visits, you can share video animations and product tutorials that will increase the potential to get more views and Twitter engagement.
Use Images To Increase Retweets and Twitter Engagement
To get your audience to engage with your posts, they need to be attracted to what you’re posting. One of the best ways to make your content stand out from the rest and get your audience's attention is by adding an image.
Sharing images on Twitter increases retweets. A clear, enticing image with a summary of text on Twitter is more visually appealing than a text-only post. Research shows that users engaged higher when an image was included in a tweet. Use visual media to boost your Twitter profile engagement. Utilize Twitter analytics to get to know what works best for your brand to get more Twitter engagement.
Insert Relevant Hashtag and Leverage Trending Topics on Twitter
Twitter is the type of social media platform to find What’s trending now. The best part is that anyone can be a part of the conversation and capitalize on hot topics to increase visibility. Twitter gives the information for the most happening events based on your location and niche. The trending topics can change every day, giving you a ton of options. Choose a conversation where you can add value to your target audience. This is one of the great ways to improve Twitter profile engagement and sharing good content on these subjects can enhance your brand image as well.
Tweets with hashtags get a higher chance to obtain twice the level of Twitter engagement than those without. However, Twitter users can be put off when too many hashtags are used. Tweets with one or two hashtags included have higher engagement rates than those with three or more. Insert one or two hashtags in your Tweets, but make sure it's relevant to your brand. Once the right hashtags are implemented in the tweets and posts, the content would reach a wider audience.
Know The Best Time to Post on Twitter
On Twitter, you’re competing with over 3.5 million tweets every minute, it makes timing matter. Analyze your target audience and influencers using Twitter analytics to get the information on the peak hours of activity on Twitter. The answer will be varied because it is based on your geographical location and your niche.
Try to assess different posting times to find out the best time window for your brand. In general, it’s good to schedule tweets before time. This would also help you make edits if required.