TikTok, with its astonishing growth as a social media platform among Millennials and Generation Z, has contributed a significant boost to the success of many music artists. This is not without the help of TikTok influencers who support the popularity of musical tracks by featuring songs, creating dances, and starting challenges that snowball into viral TikTok phenomena. Here is a list of top TikTok music influencers who have been turning heads of music fans, experts, and artists:
1. Haley Sharpe
When talking about TikTok musical impacts, we cannot forget the success of Doja Cat’s “Say So” which launched the rapper's commercial success. The song is an important part of TikTok’s culture, as it is one of the first popular and global dance challenges. Haley Sharpe created the original “Say So” dance which now has garnered 20.3 million submissions. The creator now has 1.7 million followers and has been featured in the singer’s music video.
2. Jalaiah Harmon
Jalaiah Harmon had her dance turned into a global phenomenon before finally receiving the attention she deserves. Without any expectation, Jalaiah choreographed the song “Lottery” by her hometown’s artist K Camp. The song has since been retitled as “Lottery (Renegade)” after the name the viral dance is better known as. Although the song was released in April 2019, it reached its peak position on the US’s Billboard chart in May 2020, showing TikTok’s power to launch a success at any given time so long as it’s paired with clever content.
Maia, a young self-producing musician from Oakland, is one of the top influencers who focuses her content on music. She entertains her TikTok fans with her original music and often pairs it with challenges to attract participation and gain popularity. She now has acquired 2 million followers on TikTok and more than 5 million monthly listeners on Spotify.
4. Keara “Keke” Wilson
Budding choreographer, Keke has joined the app since it was still known as Musical.ly. She choreographed one of the biggest TikTok hits, “Savage” by Megan Thee Stallion. Although Megan Thee Stallion was a star on the rise already, “Savage” became an important hallmark of music. It reached number 1 on the Billboard chart and resided for 15 weeks in the top 100. The “Savage” dance has been featured in 28.4 million videos and Keke has created many dances that entertained 1.4 million followers.
5. Loren Gray
Loren Gray launched her career as a musician and released her first single in 2018, but Loren is best known for her strong presence on TikTok and further back, on Musical.ly. Today, Loren Gray is the second most-followed personality on TikTok and her influence has brought a lot of attention to her music. Her most recent single, “Cake” is her highest performing track and currently featured in many TikTok videos.