TikTok is a social media app that has a lot of potentials for brands to collaborate with TikTok influencers. Brands can create branded content by partnering with influencers, and they can also use TikTok to promote their products and services.
To master brand collaboration on TikTok, you need to first optimize your TikTok account and then find the right influencer for your campaign.
Once you have found the right person, you should contact them and start planning your campaign together. Influencers can help connect your products with the consumer by demonstrating products, offering promotions, and providing links to merchandise from their posts. If you want your brand to be successful on TikTok, it is important to have a strategy in place before you start working with an influencer. In this article, we are going to present you with five tips to successfully collaborate with TikTok influencers.
Have Clear and Measurable Objectives
Before you start making your TikTok influencer marketing campaign, you need to define your goal clearly. Whether you want to launch a new product or service, need to increase brand awareness, or perhaps want to work with influencers on TikTok to improve brand presence on the platform.
Similar to any other marketing platform, while using TikTok to boost your social media marketing, you need to have measurable goals. Thus, your brand can work together with the right TikTok influencers. Point out important key performance indicators for this marketing platform and set objectives that you want to achieve.
While there are many influencers to choose from that have a vast reach, make sure you’re selecting those with relevant audiences that resonate with your brand.
This is why it’s crucial to determine why you’re using TikTok influencer marketing. Is your brand aiming to generate brand awareness or increase sales?
If it’s the former, you may want to focus on influencers with big audiences. If it’s the latter, you may want to focus on niche influencers or nano and micro-influencers who are less well-known but more aligned with a very specific target demographic. Thus, you’ll be much more likely to see an ROI from their engaged followers versus someone with a huge following that’s made up of lots of different types that don’t necessarily align with your brand.
Ask The Influencers to Generate User Generated Content (UGC)
Influencers have the ability to ask their followers to recreate their content. Influencers' content is often reused by their community. You can directly involve their followers. Ask the influencers you are partnered with to create a video reviewing your product, then ask them to encourage their followers to use your product and give their feedback through TikTok content.
This is why the TikTok brand and influencers' collaboration challenges are successful. User Generated Content (UGC) leverages great exposure which will help you broaden your reach and increase your TikTok engagement.
Leverage The Use of Hashtags
Hashtags enable you to generate great TikTok engagement for your content and leave a lasting impression on audiences. That is why whether a hashtag challenge is part of your TikTok influencer marketing strategy or not, you should invent a memorable hashtag to use alongside your collaboration posts.
Generating the right hashtag needs creativity, so make sure you consider these few tips before landing on your chosen branded hashtags:
- Analyze hashtags that have previously worked well for your competitors. What was it about those hashtags that generated great engagement? Look for similarities across a few examples to understand what works and what does not.
- Select a hashtag that can be attributed to your brand. Make sure the chosen hashtags can be associated with your brand, product, or niche.
- Avoid using hashtags that are too promotional.
- Use hashtag analytics to help you curate the best hashtags for your brand.
Take Advantage of Existing Trends
TikTok's strength is its ability to broadcast content to each of its users based on their preference. It is because the TikTok algorithm prioritizes content based on popularity and the number of views. Therefore, to successfully collaborate with TikTok influencers, marketing teams should utilize trending hashtags and audio/music to create relevant content appealing to their target audience.
Different from advertising set up on other social media platforms, on TikTok, your brand needs to engage with your audiences to keep up with the latest trends. TikTok users tend to seek out content under trending hashtags and music that will help you introduce your brand to a new audience. Taking advantage of existing trends can expand your creativity and tap into content that you already know successfully draws in viewers.
Watch Closely on TikTok Metrics
While collaborating with TikTok influencers, paying attention to the metrics is as important as setting campaign goals.
The metrics that you need to watch out for are:
- Engagements, (likes, comments, and shares)
- Reach, to evaluate your campaign's performance.
You can ease your hard work of tracking metrics with TikTok analytics tools such as analisa.io which presents all the data you need to understand. Within analisa.io you can watch the performance of any account, which means you only have to create your account to be able to check in on how influencers are performing.