Instagram is a visual social media platform. This means that it prioritizes content that is visually appealing and that people enjoy looking at. To stand out on the platform, you need to create and curate engaging Instagram content. Content curation is the process of finding content that your audience would love from multiple sources and strategically sharing it through your Instagram account.
Be Aware of Your Surroundings and Current Instagram Trends
Creating and curating content for Instagram needs creativity. For creatives, you can get inspiration everywhere. If you need to get more inspiration, don't forget that you can also get inspiration from your surroundings. To create engaging Instagram content, you also need to stay up to date with the latest trends.
To increase your Instagram engagement through engaging content, you need to include the latest trends in your content and adjust them to your brand identity. Besides keeping up with the trends, you also need to monitor your Instagram account as well as your competitors'.
The importance of monitoring Instagram's latest trend is the fact that social media is like a flowing river of conversation and content. Brands also need to interact with their audiences and get in on the conversations to experience first hands about what is going on or what is happening nowadays. Monitoring Instagram lets your brand stay on top of popular social trends before they become an internet sensation.
Try to Create Attention Catcher Instagram Content
Instagram is different from other social media platforms namely Facebook, Twitter, and even LinkedIn, Instagram doesn’t give much room for wordy explanations. Captions are a good way to interact and engage with your audience, but its lack of space to share links or long captions makes the Instagram feed the only place where you can explain any messages you wish to deliver.
Instagram is a quick-scrolling social media platform. Unless you catch your audience's attention immediately with high-quality visual content, there’s a chance people won’t even bother looking at your caption anyway. By saying this, it means that your audience needs more reason to engage with your content. Give them every reason they need to stay and linger with your account.
Give your audience what they like to see. Create visually appealing content that is not only attention-grabbing but also valuable.
Pro tip: try to create content that is valuable and worth sharing. Thus, your audience will increase their interaction with your content. If you need to deliver messages, create interesting infographics to let your audience spend more time with your content.
Pick A Theme For and Stick to It
Your Instagram account needs to reflect your brand's value and identity. That is why you have to assign a theme and consistently use it. Thus, when your audience sees a post from your brand, they will recognize that it is yours.
An Instagram content can be easily defined as a portfolio page that reflects your brand. In other words, the better it looks, the more interactions you’ll have on the platform. Avoid making your Instagram feeds look like a confusing mess. Do not use images that have no flow and are to sales focused because Instagram is not a place for the ‘hard sell’
Having a well-organized Instagram content strategy will help you to develop consistency on your feed. Define a theme for your content and add these content themes to your monthly content calendars.
Maintain A Consistent Feed of High-quality Visuals
On Instagram, visuals are everything. A low-quality image or a poorly-designed graphic will not give you good results. You need high-quality images and videos that stand out and instantly attract your audience.
Try to utilize tools to pick colors and filters so your images not only look great but also give a consistent look and feel to your entire Instagram page. Ideally, you should stick to color combinations and visual styles that fit your brand identity.
To leave a lasting impact on your brand, your Instagram content has to be memorable. Instagram is the perfect platform to create fascinating and mesmerizing visual stories about your brand. Start creating visuals to tell engaging stories about your brand history, your customer stories, your employee experiences, or your brand impact. High-quality content is content that;
- Encourages person to take action
- Educates person about something
- Tells a tale that you find interesting or meaningful
- Helps make someone’s life easier
- Turns on a debate or a discussion around a certain issue
Leveraging User-Generated Content (UGC)
Utilizing user-generated content on Instagram is an effective way to strengthen your content strategy. It will not only allow you to diversify your content and better represent your brand, but it’s also the best way to gain the trust of your audience or prospective customers.
Including UGC into your Instagram page can also be a strong marketing strategy, with 55% of consumers trusting user-generated content more than any other form of marketing. UGC is the social media era of word-of-mouth recommendation.