Hashtags are a great way to get your message out on social media. They provide a way for people to find and engage with your content, and they also help you reach a wider audience.
Hashtag campaigns can be used for marketing, fundraising, or even just to have fun. The key is that you need to create an engaging campaign that will encourage people to join in the conversation. The hashtag campaign is one of the most powerful tools in the marketing world today. It allows brands to maximize their reach by making conversations more visible on social media.
In this article, we will guide you through the process of generating a hashtag that can have a vast effect on a brand’s growth.
Specify the Goals of Your Twitter Hashtag Campaign
This is the initial step that you and your team must take before creating the actual campaign content and strategy. Make sure you don't get caught up with the hype and creativity around the campaign that the actual business metrics and KPIs become blurred.
Decide what your brand wants to get from the hashtag campaign as the result. For example:
- Promoting awareness of your product/service
- Increasing followers
- Improving your relationship with your audience through Twitter profile engagement.
- Sparking enthusiasm of your customers and prospective customers before you launch new products, etc.
Those examples of goals that you want to achieve will determine the metrics that you need to choose like followers, retweets, and mentions. Defining your goals will be very essential in coming up with an effective content strategy.
Deciding Which Metrics to Track
Although deciding which metrics to track can be tricky sometimes, it can help you measure the campaign's result. For example:
- If you want to measure awareness, use metrics like quantity, reach, exposure, and amplification to measure engagement, look for metrics around retweets, comments, replies, and participants. The number of people who are participating, how often are they participating, and in what forms are they participating
- To drive traffic to your website, track URL shares, clicks, and conversions. Find out whether people are moving through social media to your external site.
Follow The Rules of Most Impactful Hashtags
- A great hashtag should trigger the excitement of the crowd.
- Avoid choosing a hashtag that is entirely related to your brand and your brand only. Try to combine it with other words that are still related.
- Choose a hashtag that is as unique as possible and is not widely in use.
- Capitalize each word to avoid miss-spell of words when clubbed together. For example #aveTheEarth
- Design your hashtags, and set the goal as your reference.
- Keep your hashtag short. It will make people memorize it while posting their content. You should not combine more than 3-4 words to create one and try to keep it below 12 characters.
Find Out How Your Brand is Perceived on Twitter
The next step you need to take is to learn your brand’s current position, how influential your brand is, what keywords are used by your audience when they talk about your brand, and when your followers are mostly online. You can get that detailed information from Twitter analytics.
In this step, you need to do two things:
- Analyze your established influence. This information is important for your post-campaign evaluation. Your influence metric involves your followers' number, and more in-depth metrics such as contributors, and sources.
- Make a list of keywords that your brand is mostly associated with. Understanding the associated keywords will help you brainstorm the concepts, hashtags, and copies for your campaign. This will help you gain a bigger perspective of the industry and guide you in crafting your Twitter hashtag campaign.
Collaborate with Influencers
Influencer marketing has become one of the best ways to spread your campaigns to a much broader audience. They can influence their followers/community to use your hashtag and provide a significant boost to your hashtag campaign.
There is no doubt that the right Twitter influencers can be the easiest way for your brand to promote the use of your products and services. The assigned influences can provide a significant boost to your Twitter hashtag campaign. For example, if a brand wants to start a Twitter hashtag campaign before the launch date of the new product, you can send the product to the influencers and ask them to create an enticing review about it before it's officially released.