Twitter is one of the most popular social media platforms to develop two-way communication with your followers and significantly increase your brand awareness. Twitter should be taken as a serious channel and need a significant amount of consistent effort to get optimal results. Twitter is a social media platform that is used to share tweets and engage with other users. It’s also a great place for marketers to promote their products and services.
Here are some tips on how you can run a successful Twitter campaign:
Optimize Your Twitter Business Profile
The first thing you need to do before you launch your Twitter campaign is to optimize your Twitter business profile. It is needed because your Twitter business profile will give the first impression. After all, it represents your brand.
A well-managed Twitter business profile increases your brand's credibility as it helps you build trust with your audience and gives your customers an easy channel to reach out to you when they have questions regarding your product or services.
You need to optimize your Twitter business profile to highlight your brand and the messages that you want to deliver. Hence, when an audience looks at your profile, they will immediately know who you are and what you’re offering.
Set Clear Goals for Twitter Campaigns
Crafting a good Twitter campaign will be hard if you haven't set your goals yet. Setting up your goals helps you to optimize your campaign. Without defining tangible objectives, it will be impossible to accurately analyze the success of your marketing efforts. That is why you need to be clear with what you want to achieve.
Remember that Twitter is one of the platforms that facilitate a two-way conversation with your audience and customers. To reach your campaign's goals, you have to know your audiences' preferences, create well-crafted content for the campaign, and time it accurately. These are examples of what your goals might be:
- Increase your Twitter followers
- Create/increase brand awareness
- Build brand loyalty
- Generate more website traffic
- Increase conversions
- Increase Twitter engagement
- Increase video views
Each of these goals leads you to create a campaign type that suits it. For example, if you expect to increase your followers' number, you must create a clear campaign that specifies that you want people to follow you. You need people to know whatever benefit it is you are offering them so that they will follow you. Or if you want to increase your Twitter profile engagement, you need to create content that encourages your audience to interact with you, whether to Retweet or Reply to your post.
Conduct Thorough Research Before Creating Your Twitter Campaign
Spending promotion budgets on social media campaigns with no data to support the decision is one of the most common mistakes a brand can make. The best advice is to not put money behind promoting on Twitter (or anywhere) unless there’s a good chance of a return on your investment. The question is, how to know whether there is a good chance of an ROI or not? To answer this, you need to give more effort to researching keywords, campaign types, hashtags, and target audiences. Worry not, you can conduct your research using Twitter profile analytics.
For instance, with research data from the Twitter analytics tool in hand, you will be able to reach people who are most likely interested in your product or service. Your targeted audiences are more likely to engage with your brand and eventually become customers.
Create Compelling Content That Sparks Your Audience's Interests
Here is how you should create your content to spark your audience's interest and achieve your Twitter campaign goals.
Pay attention to language and tweet structure
A good message will not be well received if you deliver it the wrong way. Before you start composing your Twitter campaign's message, you need to be aware of the Twitter character limit which is 280 characters. Achieve a significant ROI, it requires creativity at its best. The way you craft your tweets for your campaigns will have a great impact on your success rate.
Have a clear call to action
Having a clear call to action will encourage people to do the thing that you need them to do after seeing your campaign. Whether it’s to visit your website or download your app. Your campaign content should have a call to action that mentions the next step.
Use data from Twitter analytics
To understand which of your Tweets are retweeted most frequently, you need to utilize the Twitter analytics tool. Analytics Twitter account that will let you learn what’s worked for you in the past can help you to create compelling content that speaks to your audience's interests. It can be informative Twitter thread posts, eye-catching images, funny memes, or helpful tips and advice. This helps you make sure the content you're sharing is interesting and relevant to your followers.
Track and Evaluate Your Twitter Campaign
Last but not least, to run a successful Twitter campaign you need to track and evaluate it using Twitter metrics. Twitter metrics are a set of data that you track to determine your success. These metrics data are presented to you in your Twitter analytics. Your Twitter metrics have to be evaluated for a specific purpose. As an example, understanding if you met your social media goals or seeing if an ad campaign succeeded. This will also help for your next Twitter campaign.
To get to know more about the insights that you will get from the Twitter analytics tool, we have a published article that might interest you, 9 Valuable Insights You Can Get from Twitter Analytics.