5 Tips for Instagram Reels Influencer Collaborations

By Marelle Ellen  | Dec 07, 2022 01:06 (edited)


Pick the Right Instagram Influencers

Leverage Influencer-generated Content

Try Instagram Reels Giveaways to Boost Instagram Engagement

Go For the Long-term Collaborations

Set Realistic Expectations


Since Instagram released Instagram Reels, many brands have started using this format in influencer collaborations. For a reason: it’s a short and catchy video format that stands out in the feed, creates emotions and can convey a lot of information in a short time. Additionally, reels often have a higher reach than posts.


Here are 5 tips to take the most out of Instagram Reels influencer collaborations!




Pick the Right Instagram Influencers



Choosing the right influencers is the key to a successful influencer marketing campaign.


In general, there are two ways to find Instagram influencers. You can try searching manually on Instagram by hashtags, keywords, and locations – but that takes quite a lot of time. Alternatively, you can use an influencer search tool to find relevant creators quickly and precisely.


Secondly, you need to check the influencers’ profile analytics to make sure their audience overlaps with your target group. For that, you can use Analisa.io to find out their followers’ age, gender, and location, and make sure that they have no fake followers.




Leverage Influencer-generated Content



Creating content is the superpower of influencers: as they do it daily, they know exactly what type of content works the best on Instagram. Thus, many brands work with influencers to get influencer-generated content for their social media channels. 


Influencers are trendsetters: what they wear, the places they go, and the products they use, are considered trendy. For example, if you’re working with fashion influencers on Instagram, reposting their content is a must


Whenever an influencer posts a new collaboration reel, you can give it an additional boost by sharing it on your own stories. Not only does it boost the original reel but gives you social proof!




Try Instagram Reels Giveaways to Boost Instagram Engagement 



Instagram reels is an amazing format to reach new people – if posts and stories are only shown to influencers’ followers, then reels can be shown to Instagram users around the world. Thus, the average reach is much higher.


However, high reach often means low engagement. One way to turn it around would be to throw a reel giveaway where people have to comment or like a reel to participate. This way, you’ll get high engagement with an extremely high reach!




Go For the Long-term Collaborations



As the field of influencer marketing is getting more mature, many brands are turning their best-performing influencers into brand ambassadors.


Long-term partnerships feel more trustworthy, generate more touchpoints with potential customers, and thus, bring better results for the brands. Additionally, it provides the brand with a continuous flow of user-generated content that can be used on the brand’s social media channels.




Set Realistic Expectations



You can’t expect every Instagram reel or TikTok collaboration video to go viral – it’s not really something that the influencer could control. While the average reach of posts on Instagram is pretty stable, the reach of reels might vary tenfolds or even more!


This is another reason to go for long-term collaborations: that gives the influencer a chance to test out different ideas and play with different trends to get the best results for the brand.


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