Different from Instagram stories and sponsored content, Reels doesn’t support advertising. On the other hand, published Reels will show up to the 200 million active daily users who visit the Explore page, and often appear in people’s timelines as a suggested diversion from endless scrolling. The Instagram algorithm helps to garner an audience, using behavioral data to suggest accounts users might want to follow.
Hence, while you can’t give money, in turn, to be put in front of your audience, you can use Reels to reel them in. In this article, we are going to discuss 5 strategies to make Instagram Reels part of your influencer Instagram campaigns.
Strengthens Your Brand Awareness
Your Reels for influencers Instagram campaigns can be fun, educational, or entertaining. However, they have to align with the brand identity and core values. Creating Reels for influencers' Instagram campaigns might require an angle shift for some marketers. It is because Reels is more popular with Gen Z and a bit appealing to a millennial user base.
Aim to build brand awareness rather than only going viral on Instagram. Work together with the right influencers on Instagram that resonates with your brand's image and voice to strengthen your brand's image on Instagram. Try to avoid focusing on the hard sell. Instead, developing a content strategy that solves your audience’s problems is more important. Educates and inspires them to trust and remember your brand.
Use Reels to Show Off Your Product
Not everything on social media is about entertainment. Instagram users also need information and updates on what’s trending. Creating content such as quick tips and tricks on Reels is something most brands and influencers on Instagram are doing. This will help you with informing the users and giving you inspiration for posting frequently.
Utilize Reels to deliver your messages to the audiences. Provide detailed information about your product. Let them know everything your product or service offers. Allow your audiences to feel like they know your product and trust it to deliver what they need before they decide to buy it.
Brands can make the most out of Reels by creating brief videos, showing the users the usability of their products. For instance, gadget brands can partner with influencers on Instagram to curate a video to demonstrate how to use the products and then review the products. This not only promotes the products and services but also emphasizes the reason why a consumer should invest in your brand.
Another example is if you sell makeup products you could utilize Reels by partnering with beauty vloggers or influencers to create a tutorial video to show how to apply your product in their makeup routine. If you have a skincare product, you could show its wonderful texture and application to the skin as well as tell the benefits that people can get by using your products.
Leverage the Discover Page to Grow Your Community
To keep your community growing, it is essential to truly comprehend how users will be interacting with your Instagram Reels. Instagram Reels that are created, will be pushed by the Instagram algorithm based on how much it has been watched and liked, rather than how much it is engaged.
Instagram will push videos that have a high watch and like numbers, instead of Instagram engagement ratings to appear on random users’ Discover Pages. This is how the Instagram Reels algorithm works and you can see this as soon as you click on this part of the app. Aim to get seen by many so that your Reels will be shown to broader audiences. This is where partnering with Instagram influencers plays a vital role.
Educate Your Audience on Your Products without Over-claiming
By posting educational content, you are showing your expertise. However, try to avoid creating videos that sound too dictating and over-claiming products or services that you offer. Use this content to educate your audiences about your products or services on Reels. For example, you can create product reviews or case studies showcasing your product. Show the audience how your offering will solve their problem.
Pro Tip: Consider partnering with nano and micro-influencers in your niche, ask them to try your product, in return for them to create video testimonials on Reels.
Speak Directly to Your Target Audience
One of the best things about Reels is that they will appear to the exact right person who needs to see them—thanks to the Instagram algorithm that arrange it.
As an illustration, if you sell skin care products for women with sensitive skins. You could start your Reels with “This is for all the women out there whose skin seems so sensitive, and need gentle care.” This will make the viewer stand up and think “Ooh, this Reels is for me—I’d better pay attention.”
Don't forget to provide them with a solution to their problem. These types of Reels work best if you create the video as if you’re talking to a friend, this will give it a sense of closeness that builds connection, without them feeling like they’re being sold to. Then, once you’ve made that connection, you can position your product as the solution.
Pro Tip: Utilize Instagram analytics tools and hashtag analytics to know the right hashtags and key phrases to use in your caption that are adjusted to your audience, to give the Instagram algorithm a little helping hand in showing your content to the right people.