Tiktok is one of the youngest social media platforms that offer short videos as its main feature. Although still relatively new, Tiktok is quickly becoming the hottest social media app with over 1 billion active accounts. TikTok has proven to be a strong competitor to other social media with its impressive user growth and high user engagement rate.
The enormous number of users means each TikTok user has the chance to reach a great deal of audience, but not everyone can. It can deceivingly look easy, keep posting content, and you are all set. In reality, it’s a mixture of effort, consistency, strategy, creativity, research, and monitoring. Aside from posting content frequently and consistently, you also need to consider your content ideas, performance, the timing for every post, and many other metrics.
Monitoring and analyzing your TikTok metrics are necessary to optimize your chance to reach more people. You can see your metrics data on your TikTok Analytics page which shows all your TikTok metrics numbers. One of the most important metrics to track is engagement rate. The engagement rate indicates how many audiences are interested and interact with your post. The higher your engagement number, the bigger your chance to actually reach a crowd of people. So, how does TikTok Analytics increase your TikTok engagement? Here are steps to utilize TikTok Analytics to boost engagement.
Track Your TikTok Engagement in the Overview Analytics
Engagement rate is the most popular social media metric because it is a metric that is crucial to measure how and how many users interact with your content. TikTok Engagement rate is your account’s average engagement. It is calculated by summing up the likes, comments, and shares amount your post gets divided by the video views for a specific time range. The result is then multiplied by 100.
TikTok Analytics provides insight into your overall likes, comments, shares, and views from your profile and videos. You can set the time range to show your desired report from a specific time. To know your engagement rate, you need to calculate it yourself with the formula above, or you can use an analytics tool. This overview analytics lets you know whether you reach your engagement goals or not.
Track Your Most Engaging Post
Tracking and identifying your most liked, commented, and shared posts will help you to recreate your success. The overview TikTok analytics tab also provides you with your most engaging post. This insight enables you to identify which one of your posts resonates the most with your audience and which one does not so much. This information will make it easier for you to create successful content and avoid the flop ones in the future. Keep creating content around the topic that your audience likes best to boost your engagement.
In the next tab, Content Analytics, TikTok provides deeper insights into your top-performing content, but only for the past seven days. So, if you want to know important insights into your content and account, you should use TikTok Analytics tools such as Analisa.io. Analisa.io offers you your engagement rate, the most engaging posts, and a much more valuable TikTok analytics report.
Create Contents Based on Your TikTok Followers and Audiences' Preferences
Next is the TikTok Followers Analytics tab, which shows your followers’ metrics. This tab will include insights about your total number of followers, follower growth, gender, geo-location, and their most active time on TikTok. Knowing your followers’ demographic is crucial so you can adjust your content based on their preferences. It will nudge them to interact with your post to boost engagement and increase your TikTok followers as well.
Find Out the Best Time to Post Your Content
The Followers Analytics tab also gives insight about when your followers are most active on TikTok. It shows the hours and days of the week your followers are most active and the times your followers are least active on the platform. This insight helps you discover when your audience engages most with your content.
Change your posting time strategy based on this insight. The more you post on your followers’ active time, the more engagement your content will get. To make it even more convenient, use a TikTok Analytics tool that offers automated scheduling and posting.
Track Your TikTok Hashtags Performance
Hashtags are also a key element to boost your engagement. You can create challenges or trends around specific hashtags that users can search for content by typing in the TikTok hashtags. The more people use your hashtags, the bigger your TikTok engagement number. However, you will need a TikTok Analytics tool to find this insight since TikTok Analytics didn’t give you this information.
With Analisa.io, you can track your hashtag performance by entering your TikTok hashtags. Then, Analisa.io will show you your TikTok hashtag performance insights which are the top post with your hashtag, and identify the potential influencer or contributors that use your hashtag. This insight and feature will also increase your chance to connect with TikTok influencers and boost your engagement even more.