The global pandemic of COVID-19 has taken the economy to a downturn. What does that mean for your business?
It’s time to focus on the most effective effort your brand or company could be making: social media marketing. Here are 5 reasons investing in social media growth will be the best investment for the future of your business:
1. Invest in growth, not conversions
Amid the rising need for essential goods such as food and healthcare, there is no doubt that the majority of people will reduce their consumption of other types of goods or services. Therefore, taking the burden of boosting sales will simply be a bad investment.
What does this mean for your social media accounts? This means social media activity needs to be maintained to seize the opportunity. Don’t be hesitant to post content that is not product-centered as the probability for it to turn to sales is low. Be on the lookout for trending hashtags and be aware of content ethics during this sensitive time. Maximize your brand image and engage with your audience as an investment for the long-run.
2. Social media content consumption has spiked
As people rely on digital means for indoor entertainment, it is not surprising that the time spent on social media such as TikTok has surged by 20%. This means users are giving 20% more attention to social media content and consequently raise your discoverability.
3. Paid Ads are more affordable
Trends have shown that the cost of Paid Ads is lower during this time. As most small companies are not able to advertise, Paid Ads platforms are reducing their Cost per Click (CPC) to drive up ads income from bigger companies. If you do have the budget to spend on ads, this will be a great opportunity for a cost-efficient advertisement while also leveraging the reduced competition. In fact, it is statistically proven that the Return On Investment of Paid Ads, has increased as shown by this graph.
4. Social media management is one of the easiest work done remotely
Another case for why social media growth is a better investment during this pandemic is that social media management is time and cost-efficient. Granted, generally, social media management is already quite convenient given the widely available tools to post and analyze content. However, as the quarantine forces non-essential services workers to work from home, we have more reasons to thank the digital nature of social media. It requires almost no in-person meetings with clients compared to other marketing tactics such as events.
Even more so now that social media behavior has shifted and favors more quarantine-related content. Take advantage of the quarantine momentum to cut photoshoots budget by creating self-made contents and negotiate influencer rates by requesting home-based contents.
5. You are investing in the future economy
The bad news is, we don’t know how long it will take for the economy to recover. The good news is, once you manage to gain consumers’ loyalty, you are set to secure conversions once the condition is better. Social media marketing is the best way to build engagement with consumers, showing your brand values, and therefore earning their loyalty.
Maximize your social media growth by using Instagram and TikTok analytics provided by Analisa.io. Make your best effort to strategize your content during this potential time for future opportunities.