TikTok is a social media platform that allows users to share short videos with others. It has become popular among teens, but also older generations are starting to use it more often. The influencer marketing trend has been around for a while now and TikTok is a great way to reach out to them.
Influencers on TikTok can be seen as celebrities of the app who have large followings and can reach people all over the world. Influencer marketing is a big trend in 2019, so it's no wonder that many companies are looking for ways to partner up with them on TikTok.
To work with an influencer on TikTok, you need to have some knowledge about what they stand for and what kind of content they produce. Therefore, with the sensational emergence of this platform in recent years and its popularity amongst gen z, you may wonder how you can establish an effective TikTok influencer marketing strategy for your business. Here are 5 tips to help you go through the process:
Observe The TikTok Influencers Before You Decide to Collaborate
Before choosing a TikTok influencer you are going to collaborate with, run a deep and thorough survey. This is the most crucial aspect of any brand-TikTok influencer campaign. Avoid working randomly with just any TikTok influencer with a huge number of views and likes. Try to vet your TikTok influencers before you decide to collaborate with them. Use TikTok analytics tools such as Analisa.io to get the full report on how well the performance of your prospective TikTok influencers is.
As discussed before, less popular TikTok influencers with a fewer number of followers surprisingly often deliver a much better ROI if their content and audience align well with your brand.
These are a few aspects you should analyze when you’re trying to choose which TikTok influencers for your TikTok influencer campaign:
- The influencer's relevancy with your goals and brand's value.
- The influencer's community base. It is important because you need to check if your target audience engages with the influencers you select for your campaign. The entire point of influencer marketing is to make sure you reach your audience through a trusted individual in your niche.
- The influencer's TikTok engagement rates. Get this data from TikTok analytics tools such as Analisa.io. It will let you know whether the engagement rates are consistent or not.
Look for Value-Aligned TikTok Influencers
Another important consideration when vetting influencers is whether their values are in alignment with your brand's goal. Partnering with TikTok influencers who have similar values is an important factor to keep in mind when analyzing relevance.
As an illustration, the TikTok influencer you assign might have an audience that fits your target customers' demographic. However, if you are trying to promote an environmentally friendly product, you wouldn’t necessarily want to partner with a TikTok influencer who posted something opposite of your brand's value.
Consider TikTok Influencers' Activity and Content on Other Platforms
The most beneficial thing you can get from partnering with TikTok influencers is that they already have content that is easy to repurpose and cross-post on various social media platforms. Cross-post on various platforms is one of the most effective social media marketing strategies to get brand awareness and rapid growth.
While you are gathering the potential TikTok influencers' data using TikTok analytics tools, try to pay attention to their presence on other platforms as well. Make sure when you are working with them, it will give you cross-promotion across social media platforms.
Give Clear Instructions
If you want to reach your TikTok influencer marketing goals, you have to communicate your goals to your assigned TikTok influencers as clearly as possible. Avoid creative differences, and give precise instructions on what your brand wants to achieve.
It is important to give your TikTok influencers clear instructions such as your campaign’s ultimate goal to evaluate the ROI of your campaign initiatives and TikTok marketing strategy, do’s and don’ts, project details, demands, etc. This way, you can arrange and reach an agreement that is the most beneficial and reasonable for both the brand and TikTok influencers. Consider the results and the best KPIs to assess your campaign’s performance.
Let Your TikTok Influencers Display Their Creativity
In a brand and TikTok influencers partnership, you need to trust each TikTok influencer that you carefully selected to use their creativity while creating the content, all you have to do is provide them with clear instruction on your goals.
Trusting your assigned TikTok influencers is important since they are very familiar with TikTok and have earned a reputation for being authentic in their field of expertise.
TikTok influencers are known for their ability to generate TikTok engagement. They have natural charisma, a persuasive persona, and a visually appealing TikTok page. TikTok influencers usually have vast followership that continuously supports their work or the products they endorse.
Nowadays, most youngsters trust TikTok influencers as opposed to celebrities. TikTok influencers have continuously proved the impact they have on the purchasing decisions of many consumers. Partnering with TikTok influencers has proven to be effective. However, you need to carefully plan the strategies mentioned above.