Instagram released a new feature called Collabs that has brands, content creators, and influencers very excited. Using Instagram Collabs, users can co-author posts that appear on each account’s audiences’ feed. In short, you can now maximize the reach of two accounts with one post. Here is how to utilize the feature in creative and strategic ways for your brands.

Use Instagram Collabs Feature to Promote Influencer Campaigns

Using the Instagram Collabs feature, brands do not have to repost the collaborative content that was made by an influencer, the content is automatically added to both profiles. It allows you to increase your brand awareness and influence both communities to boost campaign results. Not only that, but it also gives you total transparency over the campaign results in your Instagram Insights. Before the Instagram Collabs feature was available, brands needed to rely on the information regarding their post results from the report that creators and influencers share manually.

By using Instagram Collabs, branded partnerships are now able to reach the brand and influencer audiences without having to repost the content. The Instagram Collabs feature provides you with an exciting new way to promote collaboration: you can make a teaser of the upcoming campaigns on the Feed or Reel post and instead of tagging the influencers, you can now make them as the co-author.

Collaborate on Reels and Promote it Using Instagram Collabs

Reels are showing a significant role in Instagram because moving images content is still the most preferred content format. Although it needs more time and creativity to create reels, you will get a remarkable result because it is one of the most effective solutions to get content that is enjoyed the most. Don't hesitate to experiment with Reels, you can arrange a collaboration with influencers to create engaging content such as tutorials, life-hack, sharing tips, and other valuable content and then use the Instagram Collabs feature to share the content to your brand's and influencers' account, you will double the result.

Create Instagram Challenges and Share them Using Instagram Collabs

In partnered challenges, Instagram Collabs is an easier, faster way to tag people. This feature will broaden your brand visibility since your shared content will get instant access to two sets of audiences—yours and the influencers'. By using Instagram Collabs, you can promote the challenge quicker, you would be able to partner with someone and create a trend.  When the challenge is shared on both accounts, you will see more and more users join the Collabs wave, essentially multiplying your reach every single time. 

Boosting The Instagram Engagement Through Giveaways

One of the most effective ways for engaging your audience, driving meaningful actions, and growing your brand Instagram's account is running a giveaway. Giveaways are very excellent marketing tools. However, for them to deliver significant results, you have to actively promote them and make sure you're exposing them to your audience and beyond. By using Instagram Collabs you can enhance the result of your Instagram marketing campaign since this feature allows you to share your giveaway content through your brands' account as well as the influencers'. The best part of the Collabs feature is making it even easier for audiences to see the brand’s profile. In just one tap, you’re there. No need to scroll through captions or click on hashtags.

tip: read our article on How to launch an effective Instagram giveaway to enhance your influencer marketing campaign through this strategy.

Maximize Influencer Marketing Using Instagram Collabs

Most influencers prefer Instagram over other social media platforms. It means there are a lot of creative, visionary creators that have established a community of loyal followers on the platform. Instagram influencer marketing can have direct benefits and the most desired benefit is conversion. This is one of the main goals that brands aim for. Instagram influencers are ready to work together with brands, and Instagram Collabs has made it easier to share the partnership without confusion over screenshots or third-party reposting apps.

Summary 

Instagram Collabs is beneficial for Instagram influencers and brands.

One of the good reasons to work on a brand-influencer collaboration on Instagram is to tap into a new audience. When the influencers start the campaign, they will implicitly invite their audience to visit your page, hence giving you the chance to gain new followers. However, it is important to collaborate with the right influencer to help you reach your target audience. Instagram Collabs makes it easier to promote your brand partnership and can maximize the results.