Twitter analytics is a powerful tool for understanding the performance of a tweet. It can be utilized to make strategic decisions to improve your Twitter marketing efforts.

In this article, we will cover five reasons that you should know about the importance of using Twitter analytics.

Discovering Your Audience's Preference 

One of the importance of using Twitter analytics tools is that you can get a deeper knowledge of the kind of content that your audience enjoys the most. You can get this information by analyzing and evaluating your engagement rate, mentions, and impressions.

Furthermore, you can make well-informed decisions on what will be your next Twitter content by looking at your Twitter analytics report. This will also give you an insight into what made a specific tweet stand out among thousands of other tweets that showed up on your followers’ feeds. For instance, you may learn your audience reacts more to tweets with visual media such as pictures and videos than plain text.

The more detailed information you get, the easier it will be to discover behavior patterns and understand what makes your audience enjoy your content.

Track Your Performance Over Time

Another importance of Twitter Analytics is you’ll find your monthly performance report of your Twitter account. Your monthly performance overview will help you measure your Twitter account's performance and growth over a month.

The monthly summary will give you a high-level understanding of your account’s performance which includes:

• Top tweet: The tweet that earned the greatest number of impressions
• Top mention: The tweet that mentioned your account and got the highest number of impressions.
• Top follower: The account with the highest follower count that followed you in the month
• Top media tweet: The tweet with a photo or video that received the highest number of impressions

By using the data that you get from Twitter analytics tools, you will understand what will be your next move to improve your Twitter engagement and performance. For example, from the top tweet and top media tweet data, you can recreate it in the following month to get more Twitter profile engagement.

Understand The Best Time to Tweet

When you're aiming to boost your Twitter profile engagement, you need to know when your audiences or customers are online, and then publish your Tweets during those specific time windows.

Twitter Analytics can help you figure out the best time to post so that you can build an optimal tweeting schedule. The Twitter algorithm makes content appear chronologically through a timeline that only has an average of 18 minutes lifespan. Therefore, knowing the right time to post your Tweets is an important part of the entire Twitter success that you should consider.

Provides Trend Insights

Concentrating on the daily basis activities of social media makes it easy to miss the bigger picture. Your trend data will tell you how successful your current strategies and Twitter campaigns are. Social media is very dynamic and it changes quickly, to adapt and perform well, you need to pay attention to the data.

Twitter Analytics provides you with insight on trending topics at the moment and the number of engagements each topic receives. By using this data, you can learn a trending topic that best resonates with your niche and post updates based on that topic.

Gives Hashtag Performance Report 

Hashtags should broaden your reach and improve Twitter profile engagement. It is because hashtags are like keywords, they can be used by any Twitter user to find your Tweets and finally land on your Twitter profile. You need to use hashtag analytics for Twitter to figure out how good your hashtag's performance is.

Learn which hashtags bring your tweets more impressions than usual from hashtag tracker Twitter. Review your top tweets to find out which hashtags you used in them that led to increased engagement and impressions. Utilize the well-performed hashtags that you find from Twitter hashtag analytics for your next Tweets to get better Twitter profile engagement.

Final Thoughts

Twitter analytics help you measure the performance of your Twitter account. You can see how many people are following you, how many people are clicking on your tweets, and what kind of engagement you are getting from your followers. By using Twitter analytics, you can see if the tweets that you have sent have been successful or not. It also tells you what kind of content is more popular and which content is not getting much attention. Twitter analytics also helps them understand which content resonates most with their audience and which topics are trending.

To dig deeper into the knowledge of Twitter analytics, we have published an article that might be useful for you The Ultimate Guide to Twitter Analytics for Your Business.