Posting interesting and engaging content is important for every Instagram influencer, creator, and marketer. It might sound easy, but we all know that it can be a bit tricky to maintain for a long time, especially when Instagram's algorithm is constantly changing.
A few years back, it was easier to be popular on Instagram: posting at the right time, using hashtags, and trying to be featured on bigger creators’ accounts. However, when the Instagram algorithm changed, every Instagram user needed to be more creative.
To be successful on Instagram, consistency is the key. It’s crucial to post on Instagram consistently. It can be challenging to post regularly if you don’t have a strategy in place, but we are about to show you just how easy it can be. Here are five tips to create content on Instagram consistently.
Create an Inspiration Board and Instagram Content Calendar
It is known that one of the main factors that can improve Instagram engagement is by posting content consistently, to get started, you need to do these things:
- Create an inspiration board.
- Determine the type of content that will help your brand reach the goal.
- Choose what you want your business to share, it can be behind-the-scenes videos or product explanations. This way, you will keep in mind how to incorporate those themes through your photos and videos.
- Explore every possible source, it can be anything around you.
- Consider all your options whether it's carousel posts to get people swiping through your photos and videos, stories to capture real-time moments, videos to grab people's attention, and more.
- Make sure you can successfully deliver your message to your Instagram followers and audience.
Create plans or Instagram content calendars before you create engaging Instagram content such as feed posts, IGTV, stories, and Reels. This will help you determine when you are going to share posts or stories, depending on your business' marketing schedule. Remember to set a deadline for every content to make sure it is ready to be posted. Make sure that you also integrate any holidays that your community may be celebrating.
Maintain The Look and Voice of Instagram Content
Take pictures and videos that have a consistent theme by featuring color schemes that you already have on your Instagram feeds. Pay attention to the look of your Instagram profile and feeds that you've already created for your business on and off Instagram. If you have a specific color scheme that is part of your brand such as the colors in your physical products, logo, website, or physical shop, try to incorporate that palette throughout your Instagram posts.
Every time you want to create Instagram content whether it's in the form of pictures or videos, consider these:
- Thinking about how you can take photos or videos in a very distinct way so that your community recognizes your posts immediately.
- Maintaining a consistent tone or voice when you speak to your community. Whether it's through captions, responses to comments, or Direct messages when communicating with specific people in your community.
Make Sure You Share High-Quality Instagram Posts
Instagram is undoubtedly a social media platform that is all about visuals. It is important to maintain your competitive Instagram strategy and stand out from the rest. Put in extra effort and time, and make sure you’re sharing the best-quality images and videos possible.
Make sure you’ve got good lighting, interesting poses or angles, and varied content to maintain the looks of your Instagram page.
Determine Your Instagram Posting Frequency
This may sound so simple, but if you don't know for sure how many times a month or a week you want to post, you can’t decide what's consistent for you. Thus, if you want to post seven times a week, make a plan to post seven times a week. The first step that you need to take when it comes to posting consistently is to specify what is consistent for you.
Making a posting schedule before you do it is the best way to be consistent. While making a posting schedule, do not forget to check your Instagram using Instagram analytics tools such as Analisa.io to see which days of the week are the best for your audience so that you can get the most Instagram engagement on your posts. Use the report provided by Analisa.io to help you strategically plan your posts.
Track and Measure Performance Using Instagram Analytics
Putting your extra effort and hours into creating content can be useless if you completely ignore and forget about it after it is posted. Tracking and measuring the performance of your posts and your Instagram account is important to make sure your Instagram marketing strategy is successful. Make sure you understand what resonates with your Instagram followers and audience, and maintain your interaction with them to improve your Instagram engagement. Instagram engagement is important because if you have little to no interaction with your Instagram followers and audience, it’ll be impossible to grow your Instagram community.
You can use Instagram analytics tools like Analisa.io to see which of your posts get the best performance and let those guide your future content. If you have received a much higher Instagram engagement rate on a certain post, then you know that kind of content is something that is most enjoyed by your Instagram followers and audience, thus you should create more like it.