At the main level, influencer marketing is a type of social media marketing that relies on reviews, recommendations, and product mentions from influencers–individuals who have a dedicated social following and are viewed as experts within their niche. Although influencer marketing especially on Instagram is known to be effective, you need to create a well-planned strategy.
There are many ways to create a successful influencer marketing strategy. And the best way is to formulate strategies that work for your business and your influencer on Instagram marketing. This article will give you some insights on how to create Instagram influencer marketing strategies that will work like a charm.
Decide the Goals That You Want to Reach and the Messages That You Want to Deliver
To successfully create Instagram influencer marketing strategies, you must have a fixed purpose and goals, thus you can carefully plan your time, energy, and budget investment.
There are many reasons why marketers use Instagram for their businesses, for example;
- Using Instagram feed as a display to post and sell products to customers.
- Post portfolio content so followers can see your product or service in action.
- Building brand awareness by posting motivational quotes and fun visuals.
- Utilizing Instagram to share user-generated content so that followers can see real people using your product or service, etc.
Once you know the reason, it will be easier to measure your performance.
No matter what the reasons might be, first of all, you need to define what you want to achieve from the Instagram influencer marketing campaign. Make sure to be specific in defining your goals.
Then, start formulating the messages that you want to deliver to your audience. It is just as important as your goals. Your messages will be the guidelines for your chosen Instagram influencers. It's important because you need to make sure that you won't stifle your influencer’s creativity while you need your Instagram influencer to help you reach the goals. Use your messages as the baseline on what to post on your influencers' Instagram.
Determine the Audience You Want to Reach Before You Begin the Instagram Influencer Marketing Campaign
Your target audience is the people who are most likely to be interested in your company's product or service.
As a business, identifying your target audience can help to develop marketing strategies and determine your core customers. Defining your target audience enables more calculated and personal outreach to those most likely to purchase your product or service. This will help you to use your marketing budget and resources carefully.
Although it is not only limited to demographic factors like age, location, gender, income, interests, motivations, and pain points, you still have to consider them as your guidelines in defining your target audience.
Set a Budget and Management Strategy
After you know the rate card of certain influencers, you need to create your budget. Make sure to also factor in time for planning, executing, and reviewing your influencers' Instagram marketing program. Creating a successful influencers Instagram marketing campaign includes comprehensive monitoring and follow-up. Because it is a type of strategy that needs to be carefully planned, executed, and evaluated.
Instagram influencers are human, unlike a more automated ad strategy, the Instagram influencer marketing campaign strategy needs to be managed frequently and carefully.
After planning the strategy, you need to monitor the progress while it's running. You’ll require the time to be more hands-on with these partnerships. You need to cultivate them and refine your strategy through experience about what works and what doesn’t in your Instagram influencer marketing campaign. Last but not least, analyze the result using Instagram analytics tools.
Pro tip: use a complete Instagram analytics tool such as Analisa.io to get a more detailed and comprehensive report.
Configure an Instagram Posting and Editorial Calendar
Creating an editorial calendar enables you to save time and organize your Instagram presence. Make a thoughtful and well-planned Instagram posting schedule.
Manage your calendar with some Instagram post types and plan your captions, hashtags, and posting times in advance.
Creating this calendar is also a great way to document any key events to highlight on your Instagram accounts, such as new product launches or special offers. With this Instagram posting schedule and editorial calendar, you can keep an eye out for real-time opportunities instead of rushing for last-minute posts.
Manage a Consistent Brand Image and Activities on Instagram
Randomized content on your Instagram business account confuses your audience and can result in you losing followers. To prevent this, maintain a consistent brand voice and value on your Instagram account.
Consider your brand values and personality every time you want to do anything on Instagram. Keep in mind how your customers and audiences define your brand through your Instagram business account.
Influencers can reach very specific audiences. Partnering with Instagram influencers helps you ensure a thoughtful and well-targeted audience who is likely to be interested in your product and engage with your content. The key to getting the benefits of an Instagram influencer marketing campaign, however, is to carefully create and manage the Instagram influencer marketing strategies.