Instagram is one of the most popular social media platforms. It is used by millions of people around the globe to share their thoughts, emotions, and experiences with others. And it is also a great way to promote products and services as well. Instagram is a great place to share your content and get engagement with existing Instagram followers and prospective customers. However, it can be difficult to come up with new and engaging content ideas. This article will provide you with some inspiration for fresh Instagram content that will help you increase your Instagram engagement.

Diversify Your Instagram Content Types

Engaging in social media content, especially on Instagram is not limited to images or text only. There is a big potential for using other formats such as diagrams, videos, and interactive quizzes. Try to explore a range of possible content types and media. Create a content marketing program that includes diverse content types.

Instagram content isn’t always equal to images with text or long captions only. It’s much more than that. Instagram content can be a video, Instagram stories, Reels, podcasts, infographics, charts, carousel posts, or polls. Leverage all features provided by Instagram. Learn the Instagram algorithms to understand what kind of content will boost your Instagram engagement. Use each format to make your content stand out from the rest and reach its full potential.

Debunk Industry Myths to Boost Instagram Engagement

There’s a lot of information on the internet circulated on a daily basis. Everyone can post anything on their social media platforms, especially Instagram. As expected, there most likely be miscommunication and/or misconception occurring. The reason could be lack of knowledge, word of mouth, or reading and understanding half-baked information from the internet.

This is a good opportunity for you to create content and debunk common misconceptions. Since you’re an expert in your field, the Instagram audience will pay more attention to your content. Furthermore, this might also increase their trust in your brand.

Unpack some common myths within your industry that Instagram audiences might have with a post that sets the record straight. As an example, if you are a skincare company, you can debunk some of those infamous beauty industry myths and share the reality behind them.

Talk about the commonly believed myths in the beauty/skincare industry such as oily skin types do not need a moisturizer at all. 

Post A Before-and-After Instagram User Generated Content

Show off your brand’s creativity with a before-and-after photo or video. If you provide a service to customers, this is the perfect chance to show what kind of marvelous job you introduce into people’s lives. Before-and-afters also provide hard proof of what your business is capable of.

Besides making your before-and-after content, you can also leverage before-and-after content that is sent by your existing clients/customers. Leverage the user-generated content that you have got from customer reviews. In addition, you can also ask Instagram influencers to collaborate with you to make before-and-after content.

For example, if your brand is in the design interior industry, you can partner with an influencer who is aligned with your brand. Ask the influencer to let your company redecorate a room in their house. Take the before-redecorated pictures or videos of the room, and then proceed to redecorate the room. Show the progress and results of your collaborative works on your Instagram. It will even be better if you use the Collabs feature on Instagram with the Instagram influencer.

Share Step-by-Step Instagram Carousel Posts and Instagram Stories

To trigger your Instagram followers' and audiences' curiosity, try to not tell everything at once—guide them through an exciting and engaging journey through content that they can explore by visiting your Instagram page. You can share a list of useful resources, tips, or tutorials. Such carousels always catch attention and stimulate curiosity.

Share your values in the carousel posts.  Show your Instagram followers and audiences what your brand is passionate about. As an example, maybe you’re all about ethically sourced materials or sustainable packaging. Why not tell your Instagram followers and audiences with a Reel that will boost Instagram engagement?

Make a Reel that shows a glimpse at the company’s sustainable practices from A to Z. With content like this, you will not only show the value and identity of your brand, but you might also influence and inspire your Instagram followers and potential customers.

Use These Engaging Instagram Reels Title Ideas to Get Instagram Followers and Boost Engagement 

Reels are undoubtedly effective to broaden your reach and increase Instagram engagement. These are a few ideas that might inspire you.

• Make a Reel tutorial that starts with the phrase “How to…”, such as “How to exfoliate without over-exfoliating” Before you share your expertise, tell your Instagram followers and audiences what they’ll learn after watching your Reel. Instagram’s built-in text editor works great for this type of Reel.
• Create a Reel that starts with the sentence “My top (number)… Numbered lists are always great hooks. List anything from your favorite movies to your favorite concert.
• Start your Reel with “Five tips for…” Bring that niche expertise to your Reels. Share facts or issues from your industry that only you would know. Don't forget to use any interesting and aesthetic audio and visuals on tour Reel.

The Reel is one of the most effective features provided by Instagram to increase your Instagram engagement. Thus you need to create Reel creatively.

Final Thoughts

Creating Instagram content that can increase Instagram engagement might be a bit difficult sometimes. Hopefully, this article will spark inspiration for you. To get to know more about Instagram analytics, influencers' marketing strategy, and the newest update on Instagram algorithms and features, you can read our other articles such as Instagram Newest Updates in 2022 and Tips to Strengthen Your Competitive Instagram Marketing Strategy