Twitter influencer campaigns are a great way to reach out to your target audience and give them the information they need to make a purchase decision. They have a big following and can reach a lot of people with their posts. Influencers have a voice that reaches out to the masses and they can help you get your message across to the people that are relevant to your brand. In this article, we will discuss some of the direct impacts that a brand can get from a collaborative campaign with a Twitter influencer.
Increases Brand Awareness and Reach
Twitter influencer marketing is a great strategy to reach new audiences on the platform for your products or services. Especially if you are partnering with a Twitter influencer whose niche aligns with your brand, you can easily reach an already engaged audience.
If an influencer creates Twitter content that recommends, reviews, or simply talks about your products or mentions your brand, it will help you increase more visibility. Once this is successfully achieved, it not only increases your reach but also improves your brand awareness.
Brand awareness plays an important role in driving sales. It is because customers tend to choose the familiar brand. As an illustration, a person needs to buy sunscreen lotion. The person is more likely to buy sunscreen lotion that is launched by a brand that they know before. No matter how great the products are, they will not sell very well if people don’t have enough brand awareness.
Gain Credibility and Trust
People will be more receptive to your brand after Twitter influencers have talked, made recommendations, or reviewed your products. This is why one of the most important benefits of influencer marketing is its potential to build the trust and credibility of a brand.
People follow influencers on social media especially Twitter mostly because they are inspired by them. They must be interested in the Tweets that they post, to begin with. Real Twitter influencers have loyal followers who already trust them. Therefore, any recommendation or insight coming from the influencers is deeply trusted by the followers.
Partnering with a known and trusted Twitter influencer will give a direct impact on your brand, it can help your brand to earn people's trust.
Support Your Brand's Content Strategy with Their Creativity
Sometimes, it's hard to create fresh and engaging content daily. When you run out of ideas, Twitter influencers can support you with high-quality and more engaging content. You can collaborate with an influencer to organize content that is of high quality and aesthetically pleasing to your audience.
Although marketers are generally creative people, it can be hard to get inside the heads of your target audience sometimes. Not only that, but it is easy to get stuck in a rut and be afraid to try new things, even when it’s warranted. Nobody is questioning the value of a brand voice. Far from it. But within those strictures, there’s a lot of freedom.
In particular, influencers provide great content for your brand with little effort on your part. Typically, the content is created in the influencer’s unique style, allowing their audience to see your brand in a fresh light–something that never gets old.
Help Your Brand to Reach Relevant Audience
Partnering with a Twitter influencer whose niche aligns with your products or services helps your brand to promote your message to a highly focused, relevant audience. Statistically speaking, the main reason why influencer marketing can generate a high return on investment is because of its relevance.
To illustrate, when you want to promote skincare and make-up kits, your target audience would be people who are into beauty and make-up. Therefore, if you partner with a beauty enthusiast Twitter influencer, your chances of reaching a highly focused and relevant audience are very high. This kind of Twitter influencer has a big number of followers who are also beauty enthusiasts. Because that must be the whole reason why their followers are following the influencer.
When your message successfully reaches such an audience, the chance of conversions is much higher than that of a less relevant audience. Focus and relevance, therefore, are one of the impacts that you can get from influencer marketing.
Vast Sharing Potential On Twitter and Other Social Media Platforms
Twitter influencers interact with their fans nearly every day. This will give a direct impact on the influencer's Twitter engagement rate. It is known that they can engage with your target audience effortlessly because Twitter influencers are mostly proficient in their niche.
Twitter influencers can help brands to spread the messages in many ways, for example, a simple Tweet mentioning your brand, inspiring storylines in the form of Twitter threads, a review video on their YouTube page that they promote on their Twitter account, promotion codes, store’s links, and more.
Influencers’ audience is known to be loyal and already trust the influencer. They also actively interact with the influencer on most of the social channels the influencer uses. These audiences that are active on multi-platforms lead to a rapidly spreading of the influencers’ content.
Twitter influencer marketing can improve visibility, increase conversion rates, generate leads, and promote trust if you do it with a carefully developed strategy. The one valuable thing to keep in mind is that the influencers should be from your niche and relevant to your brand. When those criteria are met, you will see a direct impact on your brand's growth.