4 Tips for User-Generated-Marketing (UGC) on TikTok

By Bradian Muliadi  | Aug 25, 2020 10:57 (edited)

Customer advocacy is one of the best and effective ways to maximize organic reach and generate virality. By relying on customers and their followers, brands are able to optimize their budget and time on social media campaigns to maximize impact. Customer advocacy is most popularly done with User Generated Content, also known as UGC. Here are a few tips on how to run a successful TikTok UGC campaign.

1. Identify Your Audience

Creating User Generated Content or UGC mainly consists of a communication process between you and your audience. It is your ability to maintain good relationships and prompt action that pushes your audience to post their own content. This process could happen organically, such as when users create product review posts and tag you, or through direct call-to-action, such as through branded TikTok challenges. Therefore, it is important that you send the message that prompts User Generated Content.

Identifying your audience is the first and crucial step in this journey. Having an understanding of the kind of people who are using the platform and the kind of content they find interesting, is how your audience will be able to hear your message more clearly. They will be able to find your brand message and echo it. Using tools such as TikTok analytics to understand trends and users would be a great way to optimize your understanding of the audience.


2. Start with Daily Interactions

It is unlikely that your audience is willing to interact with you when you do not interact with them. Oftentimes, reposting, commenting, and other interactions with your audience determine their willingness to engage with you. This is because only when users know their posts and loyalty are appreciated, they will be willing to post their UGC.

On a larger scale, interacting with your audience means that you are investing on their brand loyalty. Therefore, they are more likely to advocate for your products and engage with your online activity.

3. Recruit Influencers to Lead the Way

Source: Netbase

Still, find it difficult to interact with your audience? This is often the case when you are just starting out on TikTok. Fortunately, influencers exist to help you with that.  Through their content, influencers show your audience how to interact with your brand. For example, they could be showing how to use the sound that your brand's TikTok is using or make the branded challenges you're doing seem more interesting.

4. Give Clear Directions and Call-to-Actions (CTAs)

A clear example and call to action are essential to direct your audience to create UGC. Sometimes, your audience is willing to interact with you but they simply do not know how to. Directions here could be a call to action, a video sample, or even an influencer post. By showing them what to do, you are lifting their burden and bringing them one step closer to creating user-generated content for you.

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