TikTok has one of the biggest user base and active users among all popular social media. It is undeniable that brands that are active on TikTok will benefit from large exposure and wide market outreach. Not to mention, TikTok progressive growth that continues throughout the last couple of months.
Why Your Brand Should Join TikTok
TikTok is a very influential social media that creates virality across different social media platforms through the resharing of their popular posts. It has also become a leader in the short video content trend which makes content on TikTok a refreshing inspiration for your content strategy. Not to mention how TikTok has a diverse set of audiences, with more active Gen Z users in comparison to other social media like Instagram and Facebook. Marketing on TikTok will benefit you for the short and long-term.
Marketing Tactics on TikTok
1. Interacting with The Audience Using TikTok Features
In order to fit in seamlessly on TikTok, brands utilize the existing features on TikTok such as AR effects, video-editing, and tracks made by other users. Other than creating a humanized persona of the brand, this is also a strategic move to get discovered more easily.
On TikTok, videos made by regular users are often more popular and even viral. This means that sounds or AR effects popularized by users are highly searched for. Being on the pages of those sounds or effects make content from brands more easily found.
2. Create Content That Has High Search Numbers
Clearly, to have more TikTok engagement, you need to have more people discovering your content. It is best to find out first what type of content people are attracted to. There are multiple ways for you to do this, you can start with the popular content on TikTok or with the content of popular influencers on TikTok. You can use TikTok analytics tools to find out what are the best content the influencers you know have been making.
TikTok analytics tools can also help you find popular captions or hashtags that you can join into. These contents will show what people currently search for, so not only that you can join trends that are already happening, you can also create original content or start a TikTok challenge inspired by them.
3. Trust Influencers to Make Quality Content
As it is the case with other social media platforms, TikTok users are also driven by influencers. Partnering with TikTok influencers will help your brand to reach a bigger number of audience and be discovered by many TikTok communities.
Even further, TikTok influencers can also help you with content creation. They can come up with unique points of view or style that will make your brand more interesting and relatable to the TikTok audience.
4. TikTok Tricks for Higher Viewing Time
Video editing on TikTok can be quite particular. The idea is your video should be edited in a way that people want to rewatch it again and again. For some people, this means laying easter eggs in the video, inserting funny captions or cameos that appear very briefly but interesting enough for people to come back and find out what it is.
Similarly, influencers like to edit their videos in a way that makes a seamless loop, meaning that the end and the beginning of the video ties in. People who watch this seamless video usually continue to watch the video for the second time. Although this seems like we are merely tricking users to rewatch, it is actually an appreciated creative way of editing that entertains users just like other creative content making techniques.
TikTok is a creative platform and in order to stand out, you need to be able to maximize your efforts. These are some of the tactics that have been employed by successful brands and influencers on TikTok. As marketers, you should explore more features and techniques to optimize your TikTok performance.