In November 2019, data from Sensor Tower showed that short-form video app TikTok had surpassed 1.5 billion downloads.
According to the info
, TikTok was the third most-downloaded app of the year, beating both Facebook and Instagram (in fourth and fifth places, respectively).
Typically, the many
rises of a replacement
social media app open the ground
for online debate among marketers - should users create a private
or professional account with the platform or skip it?
TikTok's current audience is dominated by younger users, and counting on
a brand's target market, this might
either turn businesses on or off in creating accounts. However, most major social media apps were initially written off as passing fads, and are now embraced and utilized on a day to day
by large organizations.
It might be
worth getting into
on the bottom
floor before it gets too crowded.
Are you brooding about
ways during which you'll
reach a bigger
audience and building more creative video content? If you're
, then it might be the right
time to leap
onto the TikTok bandwagon.
direction, here are some simple recommendations on the way to
grow your TikTok following from day one.
1. Be Yourself and Celebrate With The Platform’s Trends
TikTok is all about having fun, and any organization that approaches the app with inauthentic video messaging or content will struggle to create
a loyal following. Victoria Thompson, a social media manager at Haystack Digital, advises that brands should "be faithful
yourself" so as to suit
the TikTok scene.
“It’s better to form
a lighthearted video that shows off your business and what you've got to supply
than trying to make a subsequent
viral meme,” Thompson says. Thompson says businesses should research other, similar brands on the platform to return
up with a marketing plan and social strategy - however, they ought to even be
mindful to not
stray too far from
their brand’s core messaging. Your TikTok videos should be unique, engaging for fans, and contribute to your broader branding goals.
2. Punch Up Your Videos
Can you escape
with reposting old video content that your company has previously uploaded on other platforms like YouTube? Probably - but it’s ultimately in your best interest to not
Medvedec, who regularly sets up TikTok ad campaigns and optimizes and monitors their performance, says that TikTok videos got to
go above and beyond to be interesting and have interaction
Essentially, you’ll get to
"punch up" every TikTok video before it goes live. Here are a couple of
tips for creating stand-out video content. TikTok videos may extend up to a moment longer
, but ideally, it’s best to make
videos that are 15 seconds long. Get straight to the purpose
- the time is of the essence. Be as humorous, candid, and informal as possible. Medvedec notes that these sorts of
videos tend to perform best. Add music for even more engagement and brand visibility. Use relevant hashtags for increased exposure - you'll
find trending hashtags with TikTok Analytics
3. Start an attempt run of TikTok now to raised understand the app
Alex Zaccaria, the Co-Founder of Linktree, says that while TikTok is seeing a big
surge in downloads, most brands are still testing the platform out.
Now maybe the perfect
time to conduct a TikTok trial
for your business. Zaccaria says that brands can use the app to explore, experiment with video content styles, and better understand its basic functions, while users work to define the channel’s best practices.
“Now is that the
time for businesses to urge
in early, test, and learn from approaches before kickstarting broad campaigns,” Zaccaria says.
Additionally, Zaccaria advises brands to not
overextend their efforts on social media. TikTok may provide access to a different
audience, but if that audience isn't
your target market, you'll
want to refocus your efforts onto different video platforms like YouTube. Even Instagram is often an enormous
winner for targeting younger audiences.
“It's so important for little
businesses to get on the proper
social media platforms that reach their target audiences,” Zaccaria says. “Social media is one among the simplest
native advertising channels small business leaders can use to seek out
their audiences. those that
create the foremost
authentic content - no matter
platform - typically reap the foremost
It's still too early to inform
whether TikTok will have real endurance
, and can
challenge the prevailing
social media giants, but the first
signs suggest that it's
the potential to catch on and become a bigger
consideration for social media marketing. And now could also be
the time to start out
testing. those that hop on
early can get a plus
, both in terms of developing platform understanding and utilizing key features. It won't be for everybody
, but it's going to
be worth a glance