3 Tips for Brands Looking to Try TikTok for Marketing
By Bradian Muliadi | Jan 29, 2020 09:27
In November 2019, data from Sensor Tower showed that short-form video app TikTok had surpassed 1.5 billion downloads.
According to the info, TikTok was the third most-downloaded app of the year, beating both Facebook and Instagram (in fourth and fifth places, respectively).
Typically, the many rises of a replacement social media app open the ground for online debate among marketers - should users create a private or professional account with the platform or skip it?
TikTok's current audience is dominated by younger users, and counting on a brand's target market, this might either turn businesses on or off in creating accounts. However, most major social media apps were initially written off as passing fads, and are now embraced and utilized on a day to day by large organizations.
It might be worth getting into on the bottom floor before it gets too crowded.
Are you brooding about ways during which you'll reach a bigger audience and building more creative video content? If you're, then it might be the right time to leap onto the TikTok bandwagon.
If you're looking therein direction, here are some simple recommendations on the way to grow your TikTok following from day one.
1. Be Yourself and Celebrate With The Platform’s Trends
TikTok is all about having fun, and any organization that approaches the app with inauthentic video messaging or content will struggle to create a loyal following. Victoria Thompson, a social media manager at Haystack Digital, advises that brands should "be faithful yourself" so as to suit the TikTok scene.
“It’s better to form a lighthearted video that shows off your business and what you've got to supply than trying to make a subsequent viral meme,” Thompson says. Thompson says businesses should research other, similar brands on the platform to return up with a marketing plan and social strategy - however, they ought to even be mindful to not stray too far from their brand’s core messaging. Your TikTok videos should be unique, engaging for fans, and contribute to your broader branding goals.
2. Punch Up Your Videos
Can you escape with reposting old video content that your company has previously uploaded on other platforms like YouTube ? Probably - but it’s ultimately in your best interest to not do so.
Medvedec, who regularly sets up TikTok ad campaigns and optimizes and monitors their performance, says that TikTok videos got to go above and beyond to be interesting and have interaction audiences.
Essentially, you’ll get to "punch up" every TikTok video before it goes live. Here are a couple of tips for creating stand-out video content. TikTok videos may extend up to a moment longer, but ideally, it’s best to make videos that are 15 seconds long. Get straight to the purpose - the time is of the essence. Be as humorous, candid, and informal as possible. Medvedec notes that these sorts of videos tend to perform best. Add music for even more engagement and brand visibility. Use relevant hashtags for increased exposure - you'll find trending hashtags with TikTok Analytics
3. Start an attempt run of TikTok now to raised understand the app
Alex Zaccaria, the Co-Founder of Linktree, says that while TikTok is seeing a big surge in downloads, most brands are still testing the platform out.
Now maybe the perfect time to conduct a TikTok trial for your business. Zaccaria says that brands can use the app to explore, experiment with video content styles, and better understand its basic functions, while users work to define the channel’s best practices.
“Now is that the time for businesses to urge in early, test, and learn from approaches before kickstarting broad campaigns,” Zaccaria says.
Additionally, Zaccaria advises brands to not overextend their efforts on social media. TikTok may provide access to a different audience, but if that audience isn't your target market, you'll want to refocus your efforts onto different video platforms like YouTube. Even Instagram is often an enormous winner for targeting younger audiences.
“It's so important for little businesses to get on the proper social media platforms that reach their target audiences,” Zaccaria says. “Social media is one among the simplest native advertising channels small business leaders can use to seek out their audiences. those that create the foremost authentic content - no matter platform - typically reap the foremost rewards.”
It's still too early to inform whether TikTok will have real endurance, and can challenge the prevailing social media giants, but the first signs suggest that it's the potential to catch on and become a bigger consideration for social media marketing. And now could also be the time to start out testing. those that hop on early can get a plus, both in terms of developing platform understanding and utilizing key features. It won't be for everybody, but it's going to be worth a glance.
According to the info, TikTok was the third most-downloaded app of the year, beating both Facebook and Instagram (in fourth and fifth places, respectively).
Typically, the many rises of a replacement social media app open the ground for online debate among marketers - should users create a private or professional account with the platform or skip it?
TikTok's current audience is dominated by younger users, and counting on a brand's target market, this might either turn businesses on or off in creating accounts. However, most major social media apps were initially written off as passing fads, and are now embraced and utilized on a day to day by large organizations.
It might be worth getting into on the bottom floor before it gets too crowded.
Are you brooding about ways during which you'll reach a bigger audience and building more creative video content? If you're, then it might be the right time to leap onto the TikTok bandwagon.
If you're looking therein direction, here are some simple recommendations on the way to grow your TikTok following from day one.
1. Be Yourself and Celebrate With The Platform’s Trends
TikTok is all about having fun, and any organization that approaches the app with inauthentic video messaging or content will struggle to create a loyal following. Victoria Thompson, a social media manager at Haystack Digital, advises that brands should "be faithful yourself" so as to suit the TikTok scene.
“It’s better to form a lighthearted video that shows off your business and what you've got to supply than trying to make a subsequent viral meme,” Thompson says. Thompson says businesses should research other, similar brands on the platform to return up with a marketing plan and social strategy - however, they ought to even be mindful to not stray too far from their brand’s core messaging. Your TikTok videos should be unique, engaging for fans, and contribute to your broader branding goals.
2. Punch Up Your Videos
Can you escape with reposting old video content that your company has previously uploaded on other platforms like YouTube ? Probably - but it’s ultimately in your best interest to not do so.
Medvedec, who regularly sets up TikTok ad campaigns and optimizes and monitors their performance, says that TikTok videos got to go above and beyond to be interesting and have interaction audiences.
Essentially, you’ll get to "punch up" every TikTok video before it goes live. Here are a couple of tips for creating stand-out video content. TikTok videos may extend up to a moment longer, but ideally, it’s best to make videos that are 15 seconds long. Get straight to the purpose - the time is of the essence. Be as humorous, candid, and informal as possible. Medvedec notes that these sorts of videos tend to perform best. Add music for even more engagement and brand visibility. Use relevant hashtags for increased exposure - you'll find trending hashtags with TikTok Analytics
3. Start an attempt run of TikTok now to raised understand the app
Alex Zaccaria, the Co-Founder of Linktree, says that while TikTok is seeing a big surge in downloads, most brands are still testing the platform out.
Now maybe the perfect time to conduct a TikTok trial for your business. Zaccaria says that brands can use the app to explore, experiment with video content styles, and better understand its basic functions, while users work to define the channel’s best practices.
“Now is that the time for businesses to urge in early, test, and learn from approaches before kickstarting broad campaigns,” Zaccaria says.
Additionally, Zaccaria advises brands to not overextend their efforts on social media. TikTok may provide access to a different audience, but if that audience isn't your target market, you'll want to refocus your efforts onto different video platforms like YouTube. Even Instagram is often an enormous winner for targeting younger audiences.
“It's so important for little businesses to get on the proper social media platforms that reach their target audiences,” Zaccaria says. “Social media is one among the simplest native advertising channels small business leaders can use to seek out their audiences. those that create the foremost authentic content - no matter platform - typically reap the foremost rewards.”
It's still too early to inform whether TikTok will have real endurance, and can challenge the prevailing social media giants, but the first signs suggest that it's the potential to catch on and become a bigger consideration for social media marketing. And now could also be the time to start out testing. those that hop on early can get a plus, both in terms of developing platform understanding and utilizing key features. It won't be for everybody, but it's going to be worth a glance.
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